Victoria Laya Andueza

As a strategic Sales and Customer Success Leader with over 4.5 years of remote SaaS experience, I have a proven track record of driving revenue growth and enhancing customer retention. My journey began with a focus on transforming reactive support into a proactive Customer Success go-to-market strategy, which resulted in a remarkable 30% increase in qualified demo conversions and a 15% reduction in churn rates.

In my recent role as Head of Sales at ZenMaid, I started as a sole contributor and successfully evolved the department by leading a cross-functional team. Together, we managed the full-cycle customer experience, from trial to expansion. I designed and executed a tiered priority outreach process that significantly improved conversion rates and retention. My collaboration with Product and Development teams allowed us to implement customer feedback effectively, enhancing the overall customer journey.