victor abellan

Run LinkedIn paid campaigns for 5 B2B clients on evenings and weekends, managing $15k/month in spend and cutting cost per lead by 20%. Own campaigns end to end including objective and bid strategy, Sponsored Content and Message Ads, budget pacing, Matched Audiences, retargeting and Lead Gen Forms.

Run outbound business development as an independent contractor for a San Francisco-based Odoo partner, prospecting SMBs across the Americas and booking 8-10 qualified discovery meetings per month. Qualify opportunities by mapping client processes to Odoo apps and recommending the right deployment.

Generated qualified pipeline from Accenture's internal sales organization and identified the Microsoft partners best positioned to co-sell, improving partner conversion rates by 20-30%. Orchestrated deals end to end, exceeding revenue targets by 30%+ in recent fiscal years.

Identified and qualified hardware refresh opportunities by analyzing Cisco's installed base in Salesforce and historical SAP records, targeting US and Canada partners. Structured and negotiated partner discount programs and streamlined quote generation and order-to-fulfillment.

Led CCPA and GDPR compliance implementation for digital platforms, translating privacy requirements into consent rules and platform changes. Analyzed website performance and user behavior with Amplitude, Adobe Analytics and Blaze, and produced recurring KPI reporting.

Provided financial management and analysis support for US IBM projects, tracking revenue and profitability. Managed contract processes in IBM systems and conducted high-level financial analysis to support project decisions.

Pursuing a Bachelor's in Business Economics, currently in progress with expected completion in the future.

Completed a Bachelor's in Information Systems Engineering.