Vicky Cheng

Drove 4,000+ customer acquisitions in one season and achieved 30% paid social conversion rate by delivering excellent customer experience across enquiries, reservations and complaints. Introduced and launched an automated chatbot journey that reduced response times by 40%, improving end-to-end customer communications from first contact to resolution.

Hit all ticket sales targets for an international healthcare congress by independently planning and executing a full CRM and social media strategy from day one with minimal briefing. Owned email copy, built and deployed all eDMs via Swapcard and created visual assets via Canva, driving audience engagement from awareness to registration.

Independently managed the Summer Party and annual Charity Concert end-to-end, coordinating venues, catering, vendors, marketing and on-site logistics. Achieved all ticket sales and fundraising targets by launching event websites, managing social media channels and delivering seamless guest experiences.

Contributed to acquiring 200,000+ users in two years by translating complex financial products (savings, loans, insurance) into clear, bilingual content that drove engagement and conversion across every digital channel. Developed and gatekept all master copy in English and Chinese across website, app UX and UI, CRM emails, SMS and social, reviewing output from internal teams and external agencies

Increased client satisfaction by providing high-quality services and timely responses. Developed sales decks, SOPs, and monthly reports for local clients, and implemented local marketing plans while adhering to global guidelines.

Achieved 35%+ open rates and 6%+ CTRs for CRM campaigns serving high-net-worth members from premium APAC clients including HSBC Jade, Bank of China and Mastercard through curated email production, targeted segmentation and focused calls to action. Developed and published bilingual lifestyle content across travel, dining and entertainment for membership websites, emails and SMS, driving member book

Developed all editorial content for Whisky Magazine including features, interviews, tastings and translations. Launched Hong Kong's first-ever Whisky Live HK from scratch, coordinating 30+ vendors and achieving 2,000+ ticket sales on time and within budget.

BA (Hons) Japanese Studies from The Chinese University of Hong Kong, completed from 2007 to 2010.

Student exchange programme at Kyorin University in Tokyo from 2008 to 2009.