Open to opportunities

SHIH YU LIU

@shihyuliu

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Multilingual strategy and operations professional driving growth, compliance, and process optimisation.

United Kingdom

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What I'm looking for

I seek a role where I can lead cross-functional teams to scale operations, drive data-driven marketing strategies, ensure regulatory compliance, and deliver measurable efficiency gains.

I am a results-driven strategy and operations professional with hands-on experience scaling a UK fintech startup and managing high-volume remote projects. I specialise in strategic marketing, operational governance, and end-to-end workflow optimisation.

At NeroPay I led a lean cross-functional team, secured partnerships that increased merchant leads by 25% in two months, and implemented KYC/AML processes that identified 95% of high-risk applicants early. I designed workflows that improved operational efficiency by 30% and reduced support workload by 40%.

As a project manager and contractor I coordinated multi-country teams across 100+ client cases, cut turnaround time by 30%, and developed B2B content strategies and SOPs to increase team efficiency and engagement quality. I deliver multilingual marketing assets and lead cross-cultural initiatives that inform product improvements.

My background includes MSc Marketing coursework, a dissertation on cashback app UX and ESG-aligned behaviour, and experience in event and digital marketing, analytics tools, and education. I bring a data-driven mindset, strong communication skills in English, Mandarin, and Japanese, and a commitment to measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Operations Manager

Current

NeroPay

Jun 2025 - Present (9 months)

Led a lean cross-functional team to scale early-stage fintech operations, securing partnerships that increased merchant leads 25% and improving operational efficiency by 30% through end-to-end workflow design.

Growth Strategy Operations Process Optimization Partnership Development Workflow Automation Data Analysis

Current

Project Manager

Current

Metabiz

Jun 2025 - Present (9 months)

Managed high-volume remote operations and multi-country campaigns, coordinating delivery for 100+ client cases and reducing turnaround time by 30% through improved workflows and SOPs.

Remote Project Management Campaign Management Process Optimization Client Relations SOP Development Market Research

Current

English Educator

Current

I-Success Tutoring Centre

Sep 2019 - Present (6 years 6 months)

Designed individualized coaching programs achieving 100% university admission rate and 90% client retention, improving student outcomes by 40% through data-driven tracking.

Instructional Design Coaching Retention Communication Client Relationship Management Curriculum Development

Event Marketing Intern

Taida Entrepreneurship Centre

Jun 2022 - Jan 2023 (7 months)

Planned and executed bilingual event campaigns for 300+ attendees achieving a 25% engagement rate, managed a 20K+ follower account and increased social engagement by 30%.

Event Marketing Social Media Management Bilingualism Campaign Strategy Content Creation

Digital Marketing Intern

Weber Publication

Jul 2020 - Sep 2020 (2 months)

Produced data-driven promotional content that increased e-commerce sales by 20% and collaborated with influencers to improve campaign CTR by 18%.

Content Strategy Influencer Marketing Localisation Analytics Copywriting

Education

Degrees, certifications, and relevant coursework

The University of Manchester

Master of Science, Marketing

2024 - 2025

Activities and societies: Consulting project with Procter & Gamble; dissertation research on cashback app UX and consumer behaviour.

Postgraduate MSc in Marketing with coursework and a consulting project on brand positioning and digital service innovation, plus a dissertation studying cashback app UX, trust, and ESG-aligned consumer behaviour.

National Taiwan University

Bachelor of Arts, Foreign Languages and Literatures

2019 - 2024

Activities and societies: Year-long academic exchange in Japan; Student Ambassador organising events for 150+ students and leading cross-cultural facilitation.

Bachelor in Foreign Languages and Literatures including a year-long academic exchange in Japan and student ambassador responsibilities organising intercultural events and supporting international students.