Open to opportunities

Fiza Anand

@fizaanand

Message

Strategic Brand and Consumer Insight Specialist with 5 years experience.

India

Message

What I'm looking for

I seek a dynamic role where I can leverage my insights to drive brand growth and connect with consumers meaningfully.

I am a Strategic Brand and Consumer Insight Specialist with five years of experience in brand planning, marketing strategy, and consumer behavior research. My journey has taken me across various industries, including OTT, tech, entertainment, FMCG, and pharma. I hold a Master’s in Market Research and Consumer Behavior from IE Business School in Madrid, where I honed my skills in turning insights into impactful strategies.

Throughout my career, I have successfully led qualitative consumer research for major brands like Netflix and Unilever, integrating qualitative and quantitative insights to influence C-suite decisions. My analytical precision combined with creative intuition allows me to craft strategies that enhance consumer connection and drive sustainable growth. I am passionate about leveraging data to tell compelling stories that resonate with audiences and contribute to business success.

Experience

Work history, roles, and key accomplishments

Current

Account Manager, Qualitative Research

Current

Kantar IMRB

Sep 2023 - Present (1 year 8 months)

Currently mastering consumer research across various industries, providing strategic consulting through in-depth primary research. Leading qualitative studies for brands like Netflix and Unilever, synthesizing insights into strategic narratives that influence C-suite decisions.

Qualitative Research Consumer Insights Strategic Consulting Data Analysis Project Management Financial Planning Brand Strategy

Senior Manager – Strategy & Planning

Ting LLP

May 2022 - Jun 2023 (1 year 1 month)

Led market and brand strategy initiatives, conducting data analysis and research to inform business strategies for clients like Volkswagen and Bayer. Achieved significant revenue growth for Discovery Network through targeted communication and strategic planning.

Marketing Strategy Data Analysis Primary Research Revenue Campaign Strategy Communication Strategy Visual Presentation

Senior Social Media Manager and Group Head

Ting LLP

May 2019 - May 2022 (3 years)

Managed social media strategy for 30 clients, optimizing operations for a 15-member team. Spearheaded social media presence for a leading soccer team, achieving significant engagement and impressions through effective fan engagement strategies.

Social Media Strategy Team Management Marketing Analytics Client Servicing KPI Analysis Data Visualization Trend Analysis

Education

Degrees, certifications, and relevant coursework

IE Business School

Master in Market Research and Consumer Behavior, Market Research and Consumer Behavior

2023 - 2024

Excelled in Research Methodologies, Panel Analysis Market Intelligence, Marketing Mix, Conjoint Analysis, Customer Experience, Data Analysis, Neuromarketing, Consumer Behaviour. Co-president, IE Insights Club and Career Representative for the Class. Dean’s List, Blue Torch Award for Academic Achievement (Top 10%) and Beta Gamma Sigma Certification Recipient.