Anand Merchant

I am a dynamic and results-oriented professional with a passion for leveraging creativity in tech solutions. My background in data analysis and design thinking allows me to drive brand awareness and enhance consumer management effectively. As a leader for cross-functional teams, I combine my technological expertise with an MBA focused on consumer centricity to tackle challenges head-on.

In my recent role as a Senior Manager in Sales and Marketing at JSW One Platforms, I successfully analyzed consumer journeys and curated multiple media campaigns that significantly increased brand awareness. I pioneered synchronized branding strategies across seven markets and drove targeted promotional campaigns that generated substantial business opportunities. My commitment to merging technical expertise with strategic insights has led to impactful solutions that resonate with consumers.

Currently, I’m working as a freelance Brand and Marketing Consultant. I’m working with start-ups and influencers to build their brands online.

With a strong foundation in both quantitative and qualitative research, I am eager to contribute to innovative product management initiatives. I thrive in environments that challenge my creativity and analytical skills, and I am dedicated to delivering results that align with organizational goals.