karthiga m

I manage end-to-end B2B email campaigns for freelance clients, using Zoho Campaigns and Instantly.ai for deployment and Smartlead.ai and Clay for prospecting, lead generation, and list building.

I write and A/B test subject lines, email copy, and CTAs, then use open rates, CTR, conversion rates, and bounce rates to improve the next send. I build targeted audience segments, maintain data hygiene, and deliver client-facing campaign performance reports.

At Sage Healthy, I handled campaign strategy, segmentation, build, testing, deployment, and reporting while ensuring CAN-SPAM and GDPR compliance. I also configured SPF, DKIM, and DMARC, managed IP warm-up, resolved deliverability issues, and built responsive HTML/CSS email templates.

My healthcare operations background in claims analysis, accounts receivable, billing, and payer follow-up has made me meticulous about accuracy, documentation, and compliance.