Swananda Hegde
@swanandahegde
Revenue and growth leader driving CRM, merchandising, and program-scale growth.
IndiaWhat I'm looking for
I’m a revenue and growth leader with 7+ years of experience driving demand generation, customer acquisition, engagement, retention, and revenue growth across e-commerce, consumer internet, and edtech. As a Senior Manager – Program Management at upGrad, I built scalable operating frameworks and growth initiatives delivering 25% QoQ business growth, and I led the Referral & Repeat Business function contributing 29% revenue from referrals and 13% from repeat business through growth, retention, customer engagement, webinars, and targeted marketing initiatives.
Earlier, at Myntra (Flipkart Group), I delivered 30%+ GMV growth through performance marketing, CRM, merchandising, customer engagement, and retention—owning end-to-end campaign planning across CRM, onsite merchandising, push notifications, email, and paid channels, improving CTR by 18% and conversion by 12% through personalization, A/B testing, and journey optimization. Prior to that, I drove ~1.6x GMV growth at Flipkart Fashion by managing 50+ marquee and category-led events, improving customer engagement and participation by ~25%, conversion by ~15%, and repeat purchases by ~20%, and I also led digital merchandising and funnel optimization at Foot Locker (Remote) with ~18% YoY GMV uplift.
Experience
Work history, roles, and key accomplishments
Built scalable operating frameworks and growth initiatives, delivering 25% QoQ business growth. Led the Referral & Repeat Business function, driving 29% revenue contribution from referrals and 13% from repeat business through growth, retention, customer engagement, webinars, and targeted marketing initiatives.
Delivered 30%+ GMV growth through performance marketing, CRM, merchandising, customer engagement, and retention initiatives across sale events and BAU campaigns. Owned end-to-end CRM and campaign execution (push, email, onsite merchandising, and paid marketing), improving CTR by 18% and conversion by 12% through personalization, A/B testing, and journey optimization.
Asst. Category Marketing Manager
Flipkart Internet Pvt Ltd
Oct 2021 - Mar 2024 (2 years 5 months)
Drove ~1.6x GMV growth during marquee events by owning end-to-end merchandising, CRM, and personalization initiatives across Flipkart Fashion. Managed 50+ category-led events and improved customer engagement, conversion, and repeat purchases through personalization, experimentation, and campaign optimization.
Site Merchandiser
Foot Locker
Jul 2020 - Oct 2021 (1 year 3 months)
Drove ~18% YoY GMV uplift via digital merchandising and funnel optimization, improving conversion and repeat purchase. Led product planning, digital merchandising, and in-app placements and executed performance marketing, CRM, and storewide event campaigns across ads, push, email, and retargeting.
Merchandising Specialist
Jumbotail Technologies Pvt Ltd
Mar 2019 - Jun 2020 (1 year 3 months)
Drove 1.4X repeat transactions through CRM-led growth programs for SMB cohorts. Built end-to-end merchandising operations from 0→1 and executed CRM, content, and light performance marketing programs (email, push, in-app, SMS, and search visibility) to improve engagement and conversion.
Education
Degrees, certifications, and relevant coursework
University of Mysore
Master of Business Administration, Sales & Marketing
2017 - 2019
Completed an MBA (Sales & Marketing) at the University of Mysore from 2017 to 2019.
Karnataka University
Bachelor of Commerce, Business & Commerce
2014 - 2017
Completed a B.Com (Business & Commerce) at Karnataka University from 2014 to 2017.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
Interested in hiring Swananda?
You can contact Swananda and 90k+ other talented remote workers on Himalayas.
Message SwanandaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
