Vania BisbalVB
Open to opportunities

Vania Bisbal

@vaniabisbal

Product leader with expertise in AI and digital transformation.

Peru
Message

What I'm looking for

I am looking for a role that fosters innovation, values customer-centric solutions, and offers opportunities for professional growth.

I am a product leader with a strong track record in launching and scaling digital products across LATAM and global markets. My expertise lies in AI, eCommerce, and customer experience design, allowing me to effectively connect business strategy with user insights. I have proven success in leading cross-functional teams to achieve remarkable results.

Currently, I am the Entrepreneur and Franchise Owner of The Coffee, where I doubled sales in just eight months through strategic pricing and customer insights. Previously, as a Product Manager at Belcorp, I led the eCommerce replatforming for three global beauty brands, significantly improving sales conversions and enhancing customer experiences through AI-driven personalization.

With a Master’s in AI & Design for Emerging Experiences, I am passionate about leveraging technology to create impactful solutions. I thrive in dynamic environments and am dedicated to optimizing operations centered around customer experience.

Experience

Work history, roles, and key accomplishments

TC
Current

Entrepreneur, Franchise Owner & Manager

The Coffee

Aug 2023 - Present (1 year 11 months)

Doubled sales in 8 months through pricing strategies, customer insights, and digital ordering flows. Launched 2 new sales channels (pop-up models) to expand reach and test new markets.

BE

Product Manager LATAM

Belcorp

Nov 2021 - Sep 2023 (1 year 10 months)

Led the eCommerce replatforming for 3 global beauty brands across 8 countries, improving page load time by 80% and boosting sales conversions. Managed and evolved Jesika, an AI chatbot, enhancing customer and seller experience and increasing NPS from 64 to 72.

IN

Product Owner | Customer Experience

Interseguro

Jun 2019 - Nov 2021 (2 years 5 months)

Designed and launched a mobile insurance app, reaching over 3,000 downloads and 1,000 active users in the first 3 months. Built the product vision from customer discovery and pain points, designing a digital ally that made users feel protected and close to the brand.

IN

Service Designer | Digital Car Insurance

Interseguro

Jun 2019 - Nov 2021 (2 years 5 months)

Defined customer journeys and led experiments to optimize digital insurance workflows. Launched features like car assistance and chauffeur ordering, significantly improving customer experience.

Education

Degrees, certifications, and relevant coursework

IE

Institute of Advanced Architecture of Catalonia & ELISAVA Barcelona School of Design & Engineering

Master , AI & Design for Emerging Experiences

2022 - 2024

Focused on AI, systems design, speculative futures, and IOT prototyping. This program provided a deep dive into cutting-edge technologies and their applications in design.

UP

Universidad del Pacífico

Business Degree, Business

2013 - 2018

Studied business with a minor in Marketing & Entrepreneurship. This program provided a strong foundation in business principles and innovative practices.

TS

Toulouse Business School

Innovation Exchange Program, Innovation

2017 - 2017

Participated in an innovation exchange program. This experience broadened my understanding of international business practices and innovation.

Tech stack

Software and tools used professionally

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Vania Bisbal - Entrepreneur, Franchise Owner & Manager - The Coffee | Himalayas