Vania Bisbal
@vaniabisbal
Product leader with expertise in AI and digital transformation.
What I'm looking for
I am a product leader with a strong track record in launching and scaling digital products across LATAM and global markets. My expertise lies in AI, eCommerce, and customer experience design, allowing me to effectively connect business strategy with user insights. I have proven success in leading cross-functional teams to achieve remarkable results.
Currently, I am the Entrepreneur and Franchise Owner of The Coffee, where I doubled sales in just eight months through strategic pricing and customer insights. Previously, as a Product Manager at Belcorp, I led the eCommerce replatforming for three global beauty brands, significantly improving sales conversions and enhancing customer experiences through AI-driven personalization.
With a Master’s in AI & Design for Emerging Experiences, I am passionate about leveraging technology to create impactful solutions. I thrive in dynamic environments and am dedicated to optimizing operations centered around customer experience.
Experience
Work history, roles, and key accomplishments
Entrepreneur, Franchise Owner & Manager
The Coffee
Aug 2023 - Present (1 year 11 months)
Doubled sales in 8 months through pricing strategies, customer insights, and digital ordering flows. Launched 2 new sales channels (pop-up models) to expand reach and test new markets.
Product Manager LATAM
Belcorp
Nov 2021 - Sep 2023 (1 year 10 months)
Led the eCommerce replatforming for 3 global beauty brands across 8 countries, improving page load time by 80% and boosting sales conversions. Managed and evolved Jesika, an AI chatbot, enhancing customer and seller experience and increasing NPS from 64 to 72.
Product Owner | Customer Experience
Interseguro
Jun 2019 - Nov 2021 (2 years 5 months)
Designed and launched a mobile insurance app, reaching over 3,000 downloads and 1,000 active users in the first 3 months. Built the product vision from customer discovery and pain points, designing a digital ally that made users feel protected and close to the brand.
Service Designer | Digital Car Insurance
Interseguro
Jun 2019 - Nov 2021 (2 years 5 months)
Defined customer journeys and led experiments to optimize digital insurance workflows. Launched features like car assistance and chauffeur ordering, significantly improving customer experience.
IT & Digital Inside Sales Analyst
Page Group
Feb 2018 - May 2019 (1 year 3 months)
Held commercial responsibility for consulting services in specialized recruitment. Designed and executed business strategies including cross-selling, events, and innovation forums.
Education
Degrees, certifications, and relevant coursework
Institute of Advanced Architecture of Catalonia & ELISAVA Barcelona School of Design & Engineering
Master , AI & Design for Emerging Experiences
2022 - 2024
Focused on AI, systems design, speculative futures, and IOT prototyping. This program provided a deep dive into cutting-edge technologies and their applications in design.
Universidad del Pacífico
Business Degree, Business
2013 - 2018
Studied business with a minor in Marketing & Entrepreneurship. This program provided a strong foundation in business principles and innovative practices.
Toulouse Business School
Innovation Exchange Program, Innovation
2017 - 2017
Participated in an innovation exchange program. This experience broadened my understanding of international business practices and innovation.
Availability
Location
Authorized to work in
Job categories
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