María Gracia Granara

Led the research and design of new value propositions, including monetization models for micro-businesses and product development under a Neobank and Superapp approach. Defined roadmaps and features to increase user retention and profitability, contributing to a significant financial gain.

Improved and created new functionalities for a digital tool used by Alicorp's sales force. Led research for a sustainable loyalty plan and developed two products, including a smart scale for small shops to capture sell-out data.

Applied UX Research methodologies, including user interviews, to generate user personas for various digital products. Managed content for web flows, telemarketing portals, and renewal processes using Content Manager (CMS) and Bot maker.

Developed curricula and prepared learning KPI reports for internal clients. Supported instructional design for training sessions and provided consulting assistance to family business boards.

Developed content for Entel.pe landing pages, focusing on UX and SEO. Created communication strategies for Entel services and product launches.

Completed a diploma program in leadership, focusing on key principles and practices for effective leadership in various contexts. The program provided insights into strategic decision-making and team management.

Obtained a Bachelor's degree in Communication and Journalism, graduating in the top tenth percentile of the class. The curriculum covered various aspects of communication, media, and journalistic practices.