Looking for a job

vamsi krishna ramanadham

@vamsikrishnaramanadh

Campaign strategy professional at Paragon Digital Services, turning Nielsen and comScore data into audience insights and recommendations for Locality.

India

Message

What I'm looking for

I'm looking for a next role where I can use my 8+ years of campaign operations and go-to-market experience to lead cross-functional teams, manage stakeholders, and deliver measurable results for a growth-focused organization.

At Paragon Digital Services, I lead integrated TV and digital campaign delivery for Locality, coordinating buyers, partner agencies, and broadcast stations around campaign strategy and client objectives.

I turn Nielsen and comScore data into audience insights and recommendations, and present the rationale to senior stakeholders. I also develop optimization strategies and standardize reporting workflows, including automating recurring analyses.

Previously, at IPG Mediabrands India, I managed integrated campaigns for Amazon (XCM), Ring, and AWS across SEM, Display, and Paid Social. At Malabar Group, I developed regional digital and social media plans, worked with agencies and influencers, and managed local event campaigns and store launch activations.

Experience

Work history, roles, and key accomplishments

Current

Account Manager, Go-to-Market & Campaign Operations

Current

Paragon Digital Services (A Dentsu Company)

Nov 2024 - Present (1 year 11 months)

Lead integrated campaign delivery across TV and digital, coordinating with buyers, partner agencies, and broadcast stations. Turn Nielsen and comScore data into audience insights and strategic recommendations, and standardize reporting workflows.

Nielsen Comscore Google Analytics Reporting Dashboards Workflow Automation Campaign Management Stakeholder Management Data Analysis

Executive, Media Operations (Digital Marketing Manager)

IPG Mediabrands India

Jun 2022 - Aug 2024 (2 years 2 months)

Managed end-to-end integrated campaigns across SEM, Display, and Paid Social for enterprise brands. Led demand generation and account-based marketing initiatives, and applied testing and experimentation frameworks to improve media ROI.

SEM Display Advertising Paid Social SEO Programmatic Email Marketing Google Ads Meta Ads Manager Google Analytics A B Testing Workflow Automation

Regional Digital Marketing Executive

Malabar Group

Dec 2019 - Jun 2022 (2 years 6 months)

Developed and executed digital and social media plans aligned to brand strategy and regional business objectives. Led content calendars, managed Google Ads and Facebook campaigns, and coordinated local event campaigns and store launch activations.

Digital Marketing Social Media Content Strategy Google Ads Facebook Ads Influencer Marketing Event Marketing Google my business Budget Management

Sales & Marketing Specialist

Joyalukkas

Jul 2018 - Oct 2019 (1 year 3 months)

Built consultative selling and customer communication skills by explaining product value and supporting customer engagement initiatives. Supported in-store experience improvements and brand communication efforts.

Consultative Selling Customer Engagement Brand Communications