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Soumyadeep Deb

@soumyadeepdeb1

Performance Marketing Manager at BIK.ai, shaping international campaigns with audience insights and AI-assisted creative workflows.

India

Message

What I'm looking for

I'm interested in building distinctive consumer brands and bringing ideas from brief to market.

At BIK.ai, I lead international campaign planning and execution, connecting audience insight, messaging, creative direction, and channel strategy to business objectives. I use AI-assisted research and creative workflows to explore campaign ideas and develop copy variations while maintaining brand fit.

At Vantage Circle, I planned multi-channel campaigns for Vantage Fit across North America and ANZ, turning customer and competitor research into messaging and product communication. I also used segmentation, A/B testing, and funnel optimization to improve engagement rates by 20–30% and reduce CPC by approximately 15%.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

BIK.ai

Aug 2026 - Present (2 months)

Lead international campaign planning and execution, aligning audience insight, messaging, creative direction, channel strategy, and business objectives. Coordinate with creative, content, and sales stakeholders to turn briefs into channel-ready assets and execution plans.

Campaign Planning Campaign Execution Audience Insights Messaging Creative Direction Channel Strategy AI Assisted Research Creative Workflows

Sr. Digital Marketing Specialist

Vantage Circle

Nov 2024 - Aug 2026 (1 year 9 months)

Planned and executed multi-channel marketing campaigns across LinkedIn, Meta, SEO, and organic channels, supporting brand visibility and qualified lead generation. Conducted audience, customer-pain-point, and competitor research across 8+ HRTech platforms to identify communication trends and differentiation opportunities.

LinkedIn Campaign Manager Meta Ads SEO Google Analytics Looker UTM tracking A B Testing Funnel Optimization Audience Segmentation Competitor Research

Digital Marketing Specialist

Vantage Circle

Jul 2022 - Nov 2024 (2 years 4 months)

Executed digital marketing and content initiatives aligned with corporate marketing goals, monitoring audience engagement and campaign performance. Prepared monthly and quarterly trend and strategy reports for management, translating performance observations into recommendations.

Digital Marketing Content Marketing Campaign Coordination Performance Monitoring Reporting

Assistant Manager — Digital Marketing

Megon Creative India Pvt. Ltd.

Jan 2022 - Jul 2022 (6 months)

Developed content and social media campaign ideas tailored to client objectives across government and private-sector projects. Led SEO initiatives and coordinated website development activities to improve digital visibility and user journeys.

Content Development Social Media Campaigns SEO Web Development Client Management Campaign Performance Analysis