Open to opportunities

Valeria Warning

@valeriawarning

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Master's graduate specializing in influencer marketing and project management.

Moldova

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What I'm looking for

I seek a dynamic role in influencer marketing where I can leverage my skills and creativity to drive impactful campaigns and foster brand growth.

As a Master's graduate in marketing with three years of professional experience, I specialize in influencer marketing management and content marketing. My journey has equipped me with a strong analytical mindset and creative thinking, allowing me to effectively execute full-cycle influencer marketing campaigns for notable brands like GALERIA and Kaufland.

Currently, I serve as a Junior Influencer Marketing Manager at medialabel GmbH in Berlin, where I focus on researching and identifying suitable influencers, managing communication, and monitoring campaign performance. My academic background, including a Master’s thesis on customer satisfaction in e-commerce, complements my practical experience, enabling me to create targeted marketing strategies that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Junior Influencer Marketing Manager

LinkedIn medialabel GmbH

Jan 2024 - Present (1 year 6 months)

Executed full-cycle influencer marketing campaigns for major brands like GALERIA, Kaufland, and Douglas. Gained in-depth understanding of brand identity and campaign goals, creating target personas based on customer needs and objectives.

Influencer Marketing Campaign Management Brand Identity KPI Analysis performance reporting Negotiation Contract Management

Social Media Marketing - Working Student

Ninox Software GmbH

Jan 2023 - Present (2 years 6 months)

Conceptualized, planned, and created over 300 social media posts for LinkedIn and Meta platforms. Developed social media reports and performance analyses, executing promotional campaigns for more than 25 webinars.

Social Media Marketing Content Creation Performance Analysis Campaigns HubSpot Webinar Management

PR-Consulting - Working Student

Scholz & Friends Berlin GmbH

Jan 2022 - Present (3 years 6 months)

Managed paid social campaigns on Meta and X (Twitter) with a budget exceeding €200,000 for the Federal Ministry for Digital and Transport. Conducted community management and audience engagement across platforms, assisting with press relations and media research.

Paid Social Community Management Meta Searches

Projekt Management - Working Student

Pixelconcept GmbH

Jan 2019 - Present (6 years 6 months)

Applied Scrum methodology using JIRA for efficient project tracking and collaboration. Closely collaborated with Sales and Software Development teams to align project goals, planning and organizing internal sprints, sprint reviews, and retrospectives.

Project Management Scrum Jira Collaboration Sprint Planning Sprint Retrospectives Software Development Lifecycle

Education

Degrees, certifications, and relevant coursework

Georg-August-University Göttingen

Master of Science, Marketing and E-Business

2021 - 2024

Completed a Master of Science in Marketing and E-Business. My master thesis investigated the determinants of customer satisfaction in the context of Business-to-Consumer E-Commerce.

Georg-August-University Göttingen

Bachelor of Science, Business Administration

2015 - 2021

Obtained a Bachelor of Science in Business Administration. My bachelor thesis focused on the influence of anthropomorphic conversational agents on customer perceptions.