Open to opportunities

Lailen Colina Mogg

@lailencolinamogg

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Digital marketer specializing in influencer campaigns, content creation, and data-driven strategy.

Germany

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What I'm looking for

I seek roles where I can lead influencer and content strategies, combine creativity with analytics, mentor teams, and drive measurable engagement and ROI in collaborative environments.

I am a digital marketing professional with extensive experience planning and executing influencer marketing campaigns, producing audiovisual content, and managing social media strategies for brands and agencies in Germany. I combine creative direction in photography and video with data analysis to optimize creator performance and maximize engagement and ROI.

I have delivered digital and in-person training, coordinated events and press activities, and mentored entrepreneurs through tailored business and marketing guidance. I thrive in collaborative environments where strategic thinking, clear communication, and measurable results drive growth.

Experience

Work history, roles, and key accomplishments

Influencer Marketing Analyst

The Brainz

Jan 2018 - Jan 2026 (8 years)

Planned and executed influencer marketing campaigns for TikTok Shop Deutschland, optimizing creator selection and campaign ROI through data-driven analysis and content advisory.

Influencer Marketing TikTok Campaign Planning Content Production ROI Optimization Negotiation Social Media Strategy

Digital Content Trainer

Emergia Contac Center

Delivered digital and in-person training, produced corporate audiovisual content, and managed influencer strategies and budgets to meet organizational objectives.

Training Video Production Photography Content Strategy Budget Management Event Production Social Media

Volunteer Mentor

Incubadora Con Valores

Provided individual and group mentoring to entrepreneurs at risk of exclusion, developing business plans, marketing strategies, and delivering practical workshops to foster autonomy.

Mentorship Business Planning Marketing Strategy Leadership Training Coaching

Photographer / Press Contributor

Partido Popular

Supported campaign training, coordinated events and press briefings, and managed editorial calendar and publication of digital content to align with political communication strategy.

Photography Event Coordination Social Media Management Video Production