SU

Open to opportunities

Sina User

@sinauser

Experienced marketing and social media manager driving e-commerce growth and strategic content.

What I'm looking for

I seek a role where I lead social and digital marketing initiatives, drive e-commerce growth, collaborate cross-functionally, and deliver measurable results while continuing to develop strategic and creative skills.

I am a marketing and social media professional with experience planning and executing multi-channel campaigns, managing marketing budgets, and optimizing webshops for e-commerce growth. I have held roles across marketing, content and social media management for retail and digital media brands, and I bring strong skills in content creation, platform management and cross-functional collaboration.

My background includes a Master of Arts in Media Studies and hands-on experience with Shopify, Amazon and social platforms; I focus on measurable results, strategic editorial planning, and creative content production to build brands and increase online sales.

Experience

Work history, roles, and key accomplishments

FA

Current

Marketing Managerin

Current

FahrradXXL

Jul 2023 - Present (2 years 2 months)

Planned, executed and monitored marketing campaigns, managed the marketing budget with ongoing cost control, and coordinated cross-functional teams to align promotional activities.

Campaign Management Budgeting Marketing Strategy Controlling Functions Advertising Reporting Brand Management

GG

Current

Social Media Managerin

Current

Griesshaber Glasduschen

Jan 2021 - Present (4 years 8 months)

Managed social media channels and content as a Minijob, driving engagement through editorial planning and platform-specific posting.

Social Media Management Content Planning Community Engagement Editorial Calendar Content Creation Instagram Facebook)Analytics

PR

Content Managerin

PremiumShoppingTV

Sep 2021 - Nov 2022 (1 year 2 months)

Maintained and optimized the webshop and executed online marketing initiatives to improve product visibility and conversion.

Online Marketing SEO Content Management Shopify Analytics

SE

Social Media Managerin

Schmuckzeit Europe

Aug 2019 - Nov 2020 (1 year 3 months)

Managed social media presence, developed editorial plans and created content to increase audience engagement across platforms.

Social Media Management Content Development Content Creation Instagram Facebook)Community Management Campaign Execution

Education

Degrees, certifications, and relevant coursework

FE

Friedrich-Alexander-Universität Erlangen

Master of Arts, Medienwissenschaften

2014 - 2017

Grade: 2.4

Completed a Master of Arts in Medienwissenschaften with a final grade of 2.4, focusing on media studies and related research.

FE

Friedrich-Alexander-Universität Erlangen

Bachelor of Arts, Medien und Wirtschaftswissenschaften

2010 - 2014

Completed a Bachelor of Arts in Medien- und Wirtschaftswissenschaften with coursework combining media and business subjects.

Tech stack

Software and tools used professionally

Canva

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Sina User - Marketing Managerin - FahrradXXL | Himalayas