Open to opportunities

Amanda Beyersdorf

@amandabeyersdorf

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Creative marketing professional specializing in brand positioning and social media.

Germany

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What I'm looking for

I am looking for a dynamic role that fosters creativity and growth, where I can leverage my marketing skills to drive brand success.

As a dedicated marketing professional, I have honed my skills in brand positioning and social media management while working as a freelancer in the health and wellness sector. My journey began with a degree in Advertising and Market Communication from the University of Fortaleza, where I developed a strong foundation in communication strategies and graphic design.

In my recent role as an Influencer Manager, I have successfully managed Instagram accounts for personal trainers and nutritionists, creating engaging content and enhancing their online presence. My experience also includes developing communication strategies, crafting campaigns, and managing events. I take pride in my ability to create visually appealing graphic assets and execute content strategies that resonate with audiences.

Throughout my career, I have been involved in various projects, including directing a documentary on pole dance and leading a successful city traffic campaign that was featured on public billboards. My passion for marketing and commitment to excellence drive me to continuously seek new challenges and opportunities for growth.

Experience

Work history, roles, and key accomplishments

Current

Projects Director

Current

Insight Jr.

Jan 2023 - Present (2 years 5 months)

Monitoring new members, managing projects, and facilitating training sessions for a junior company specializing in advertising.

Project Management Team Leadership Facilitation Advertising Communication

Current

Influencer Manager

Current

Freelancer

Feb 2024 - Present (1 year 4 months)

Managing brand positioning for clients in the health sector, developing content schedules, writing video scripts, designing graphic assets, and overseeing Instagram account management. Responsible for creating content strategies and enhancing social media presence.

Branding Social Media Management Content Strategy Graphic Design Video Scripts Digital Marketing

Marketing Professional

Freelancer

May 2023 - Jun 2023 (1 month)

Developing communication strategies and brand positioning, creating graphic assets, crafting campaigns for special occasions, scheduling social media posts, and managing events.

Communication Strategy Graphic Design Campaign Management Event Management Customer Service

Sales Manager

AIESEC Fortaleza

Feb 2023 - Mar 2023 (1 month)

Active prospecting, lead engagement, and contract closing for a youth organization offering voluntary exchange programs.

Sales Prospecting Contract Negotiation Customer Relationship Management

Communication Intern

Universidade de Fortaleza

Apr 2022 - Jun 2022 (2 months)

Creating graphic assets, developing campaigns for holidays, assisting in the production of campaign kits, and directing audiovisual pieces.

Graphic Design Campaign Development Photography Storyboarding

Communication Intern

Desconexo Design

Oct 2021 - Nov 2021 (1 month)

Managing social media, creating graphic assets, and supporting the marketing team with website upgrades and client kits.

Social Media Management Graphic Design Marketing Support

Education

Degrees, certifications, and relevant coursework

University of Fortaleza

Postgraduate Degree, Advertising and Market Communication

2023 - 2025

Activities and societies: Responsible for creating and executing content strategies, enhancing social media presence, and ensuring consistent engagement with followers.

Currently pursuing a postgraduate degree in Influencer Manager, focusing on managing brand positioning for clients in the health sector, developing content schedules, writing video scripts, and overseeing Instagram account management.

Universidade de Fortaleza (UNIFOR)

Internship, Communication

2022 - 2023

Activities and societies: Photographed employees for specific initiatives, directed, created scripts, and storyboarding for audiovisual pieces.

Completed an internship in Internal Marketing, creating graphic assets, developing campaigns for holidays, and assisting in the production of campaign kits.

Desconexo Design

Internship, Communication

2021 - 2022

Activities and societies: Involved in social media management, creating graphic assets, and managing client kits.

Worked as a Communication Intern, managing social media, creating graphic assets, and supporting the marketing team.

Insight Jr.

Senior Year of High School, Advertising and Publicity

2018 - 2019

Activities and societies: Worked on design-related projects, including visual identity and social media.

Participated in an exchange program and was a member of the National Honor Society, developing and hosting a podcast for my Bachelor's thesis on beauty standards.