Looking for a job

Valeria Merli

@valeriamerli

Message

I drive enterprise B2B growth, selling AI adoption solutions and managing full-cycle commercial partnerships.

Ireland

Message

What I'm looking for

I'm looking to lead full-cycle enterprise growth, particularly around AI adoption and commercial strategy, while building strong client partnerships across international markets.

I'm currently selling Microsoft AI and Copilot adoption solutions to Italian mid-market and enterprise clients at Aries Tech, owning discovery, use-case qualification, and commercial proposals.

At TKO Group, I managed 50+ enterprise accounts across Italy and France within a €100M+ commercial programme. I introduced AI-driven reporting and CRM-led pipeline management, helping lift win rates from 35% to 50%.

Previously, I managed sponsor and broadcast partnerships for the European Volleyball Federation, improving retention by 40% and leading Decathlon's Allsix partnership rollout across multiple markets.

I've built commercial growth across Italy, France, Switzerland, and Luxembourg, including enterprise work with Giorgio Armani and approximately 40 corporate deals on the Tokyo 2020 Olympic programme.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Development Manager

Current

Aries Tech

May 2026 - Present (4 months)

Solution selling on the Microsoft AI & Copilot stack, managing full-cycle commercial ownership for Italian mid-market and enterprise clients. Navigates IT and business-side objections to AI adoption, translating technical capability into departmental business cases.

Microsoft AI Copilot Solution Selling Discovery Qualification Commercial Proposals Business cases Security Data Governance Change Management

Marketing, Sales and Business Development Manager - Italy and France

TKO Group

Oct 2023 - May 2026 (2 years 7 months)

Owned a portfolio of 50+ enterprise accounts full cycle, leading a team and running structured pipeline reviews within a €100M+ commercial programme. Introduced AI-driven tooling and CRM-driven pipeline management, lifting win rate from 35% to 50%.

Salesforce HubSpot Pipeline Management Forecasting AI Tools Team Leadership B2B Sales Enterprise Accounts

Account Manager

European Volleyball Federation

Feb 2022 - Oct 2023 (1 year 8 months)

Managed a portfolio of sponsor and broadcast partners across European competitions, improving retention by 40% through structured account reviews and data-driven reporting. Led the European partnership with Decathlon on the Allsix line.

Account Management Sponsorship Broadcast Retention Data Driven Reporting Partnership Management

Senior Business Manager

Decathlon

Nov 2021 - Nov 2022 (1 year)

Led a cross-functional team of 5 on the European launch of the Allsix line, delivering +60% conversion uplift. Analysed the buyer journey and conversion funnel, improving commercial performance and expanding the client base by 30% in 12 months.

Team Leadership Cross Functional Conversion Rate Optimization Buyer Journey Mapping Funnel Analysis Commercial Strategy

GTM and Business Manager - Italy and Switzerland

Decathlon

Jun 2017 - Nov 2021 (4 years 5 months)

Improved win rate from 35% to 50% across Italian and Swiss markets through structured pipeline management in Salesforce and HubSpot. Co-owned a €330k enterprise engagement with Giorgio Armani and closed ~40 corporate deals on the Tokyo 2020 Olympic programme.

Salesforce HubSpot Pipeline Management Win Rate Enterprise Sales Deal Closure B2B Sales