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Valentina Linares

@valentinalinares

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Email Marketing Specialist at Independent Contractor who improved newsletter open rates from 30% to 42%.

Colombia

Message

At Independent Contractor, I managed weekly job-alert newsletters for a staffing-industry client, using Mailchimp segmentation to improve average open rates from 30% to 42% across 10 campaigns. I also designed and A/B tested email templates and built a welcome automation.

I architected an ecommerce brand’s email marketing foundation, configuring SPF, DKIM, and DMARC, establishing list infrastructure, and designing its welcome flow and email strategy.

At The Independent Broker Alliance, I designed, coded, and deployed more than 100 branded email campaigns, achieving a 50% open rate. I also built CRM pipelines and automated sequences in AgencyBloc to support partner onboarding and compliance documentation.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Specialist

Current

Independent Contractor

Jul 2026 - Present (3 months)

Managed weekly email campaigns for a staffing-industry client, using tag-based subscriber segmentation in Mailchimp to target audiences. Designed and A/B tested email templates, built a welcome automation, and architected email marketing foundation for an ecommerce brand.

Mailchimp Segmentation A B Testing HTML Email Design Automation SPF DKIM DMARC Email Deliverability

Marketing & Operations Specialist

The Independent Broker Alliance

Sep 2024 - Jul 2026 (1 year 10 months)

Analyzed performance metrics to identify gaps in the product offering and directed a strategic redesign of the core service model. Designed, coded, and deployed 100+ branded email campaigns, achieving a 50% open rate through targeted lifecycle marketing and automated sequences.

AgencyBloc Mailchimp HTML Lifecycle Marketing Automation Segmentation KPI Analysis CRM Management

Assistant Operations Manager

Dino Call Center Solutions

Jul 2023 - Jun 2024 (11 months)

Recruited and trained 30+ employees, establishing 6 high-performing teams and mentoring team leaders. Analyzed weekly KPIs to assess team performance and presented data-driven reports to stakeholders.

Recruitment Training Team Management KPI Analysis Reporting Performance Management