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Valarie Cher

@valariecher

I build data-driven content strategies that grow digital brand engagement.

Kenya
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What I'm looking for

I'm looking to use content strategy, storytelling, SEO, social media, and performance analytics to connect audiences with meaningful opportunities and grow brand engagement.

At Oraimo Kenya, I developed editorial calendars and created written, visual, and video content across social media, blog, and email channels to support product launches, lead generation, and sales goals.

I've used Google Analytics to turn traffic, engagement, conversion, and time-on-page data into recommendations for organic growth. I also manage community conversations, maintain brand consistency across digital touchpoints, and use tools including ChatGPT, HubSpot AI, and Descript to streamline content production.

Experience

Work history, roles, and key accomplishments

OK

Content & Digital Marketing Specialist

Oraimo Kenya

Jul 2022 - Apr 2025 (2 years 9 months)

Developed and executed editorial calendars across social media, blog, and email channels, ensuring consistent brand voice and alignment with lead generation and sales goals. Created engaging long-form and short-form content and managed community engagement to grow audience trust and brand loyalty.

Education

Degrees, certifications, and relevant coursework

The Cooperative University of Kenya logoTK

The Cooperative University of Kenya

Bachelor of Disaster Risk Management & Sustainable Development, Disaster Risk Management & Sustainable Development

2017 - 2022

Pursued a Bachelor of Disaster Risk Management & Sustainable Development, gaining knowledge in risk assessment and sustainable practices.

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