Open to opportunities

Gladys Mutie

@gladysmutie

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Creative content creator and digital marketer with 5+ years experience.

Kenya

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What I'm looking for

I am looking for a dynamic role where I can leverage my creativity and analytical skills to drive impactful marketing strategies and contribute to brand growth.

As a passionate Content Creator and Digital Marketer with over 5 years of experience, I specialize in crafting compelling narratives and managing impactful social media campaigns. My journey has been defined by a commitment to driving brand growth through innovative SEO and inbound marketing strategies. I thrive on transforming complex ideas into engaging content that resonates with audiences, ensuring brands amplify their voice effectively.

Throughout my career, I have successfully led numerous marketing campaigns, resulting in significant engagement boosts and increased lead generation. My analytical skills allow me to leverage data to refine marketing efforts continually. I take pride in my ability to collaborate with diverse teams, ensuring that every piece of content aligns with the brand's voice and goals. My experience spans various roles, from content writing to social media management, equipping me with a holistic understanding of digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Content Creator

Current

Vogue Adventures

Jan 2023 - Present (2 years 6 months)

Led marketing campaigns to drive organizational growth and increase brand awareness. Spearheaded B2B partnership programs with 5+ companies, expanding market reach and contributing to a 15% increase in lead generation.

SEO Content Creation Digital Marketing Social Media Management Data Analysis Market Research Campaign Management Lead Generation

Professional Content Writer/Copywriter

Independent Contractor

Aug 2017 - Jul 2025 (7 years 11 months)

Crafted compelling and engaging copy for various marketing materials, conducting keyword research and implementing SEO strategies to improve search engine rankings. Collaborated with clients to understand their brand voice and messaging needs.

Content Writing Copywriting SEO Content Marketing Social Media Marketing Keyword Research Content Strategy Data Analysis

Social Media Manager

Hope for the Nations

Apr 2024 - Jun 2025 (1 year 2 months)

Developed and implemented creative social media strategies to increase brand awareness and engagement, creating, curating, and managing high-quality content across multiple platforms. Analyzed social media metrics to evaluate campaign performance and identify areas for improvement.

Social Media Strategy Content Creation Social Media Metrics Community Management Influencer Collaboration

Content Writer

MMT.Work

May 2024 - Jun 2025 (1 year 1 month)

Wrote clear, engaging, and informative content for the company’s blog, website, and social media platforms on emerging tech trends, products, and industry news. Optimized content for SEO to increase organic traffic and enhance search engine rankings, ensuring content reaches the target audience effectively.

Content Writing SEO Technical Writing Blog Management Content

Virtual Assistant

Freelance

Apr 2020 - Sep 2022 (2 years 5 months)

Efficiently managed appointments, scheduling, and coordinating meetings, conducting in-depth research on various topics to support the employer's work. Handled administrative tasks such as organizing files and documents.

Administrative Support Scheduling Research Data Entry Billing Record keeping

Legal Intern

Milimani Law Courts

Jan 2016 - Apr 2016 (3 months)

Observed court proceedings and took detailed notes for analysis, conducting thorough reviews of legal documents for accuracy and completeness. Assisted in the preparation of legal briefs and memos.

Legal Research Document Review Case Analysis Court Observation Interviewing Legal Documentation

Education

Degrees, certifications, and relevant coursework

HubSpot Academy

Certification, Inbound Marketing

2024 - 2024

Studied and attained an Inbound Marketing certification from HubSpot Academy. Developed skills in attracting customers through content creation and SEO.

HubSpot Academy

Certification, SEO

2024 - 2024

Studied and attained SEO certification from HubSpot Academy. Gained expertise in search engine optimization strategies.

Self-study

Certification, HTML & CSS

2024 - 2024

Self-studied HTML & CSS to gain foundational knowledge in web development. Acquired skills in structuring and styling web content.

University of Nairobi

Bachelor of Laws, Law

2014 - 2018

Grade: Second-class honors, lower division

Graduated with second-class honors in the lower division. Studied various aspects of law.

Zetech College

Certificate, ICDL

2013 - 2013

Attained a certificate for demonstrating the required standard of PC competence by passing various modules. Modules included Excel, Spreadsheet, Database, Presentation, and Word processing.