Mukesh Upadhyay

Designed and validated a creator-led acquisition strategy for ZipWP, delivering go-to-market recommendations across the US, UK, EU, and India. Defined a hybrid monetization model (fixed + performance) to improve creator adoption at scale.

Built and scaled 400+ affiliates, creators, and B2B partners across SaaS product lines, executing 250+ partnerships that drove $450K annual revenue and 20–25% QoQ growth. Structured CPA, revenue-share, and hybrid commercial agreements while improving partner performance via CAC optimization, conversion tracking, and retention strategies.

Created a dual affiliate–influencer pipeline of 400+ partners across YouTube, TikTok, Instagram, and Twitter, launching campaigns that delivered a 25% engagement lift and 20% brand recall improvement. Optimized the content-to-conversion funnel (CTR 9% to 15%) and negotiated payout/commission tiers aligned to ROAS and CAC goals.

Built and supervised 500+ creator and affiliate partnerships generating $300K+ annual revenue and 20% web-traffic growth. Designed a scalable tracking and measurement framework (UTM tracking, coupon attribution, performance dashboards), led a 5-member partner team, and negotiated commissions and renewals across enterprise clients to drive long-term revenue.

Researched and qualified B2B leads for Google AdWords accounts, connecting with 50+ prospects daily and generating 5 qualified leads for account setup and activation. Consistently exceeded outreach quotas, contributing to sales pipeline expansion.

Managed sales for Dabur FMCG products, surpassing monthly targets and expanding regional distribution. Conducted market analysis, negotiated new distributor agreements, and improved retention through service excellence.

Completed a B2 level program in French language at Alliance Française de Delhi.

Earned a Bachelor of Commerce (B.Com) at the University of Delhi.

Completed a Diploma in BOA at the Institute of Basic Business Studies in Pusa, Delhi.