
Vaibhav Jain
@vaibhavjain8
I drive lifecycle marketing, CRM automation, and growth experiments that improve retention and revenue.
What I'm looking for
At Tide India, I lead CRM for payments, subscriptions, and brand offers, building MoEngage automation for activation, cross-sell, and re-engagement. I use BigQuery and SQL to target campaigns, including a wallet load-matching offer that reached 7.2 lakh+ dormant users.
Previously, I owned growth and retention funnels at IndusInd Bank’s INDIE App and helped increase revenue by 73% through digital campaigns at Kotak Mahindra Bank. Across banking and telecom, I’ve built customer lifecycle campaigns, loyalty initiatives, segmentation strategies, and A/B tests to improve conversion, repeat engagement, and customer value.
Experience
Work history, roles, and key accomplishments
· Leading CRM Team for Tide India for Driving Adoption/retention across Payments, Subscriptions & Brand offers
· Designed and executed A/B tests and experimentation frameworks to optimize landing page conversions and refine product messaging
· Partnered closely with Product and Engineering teams to streamline user journeys, optimize customer experience, and reduce funnel drop-offs
· Built the
• Owned and optimized the end-to-end growth funnel, driving user acquisition, improving conversion rates, and maximizing customer retention.
• Analyzed user behavior and engagement metrics to develop customer lifecycle marketing (CLM) strategies that increased app engagement and retention.
• Led multi-channel retention initiatives, collaborating with performance and campaign marketing teams to l
• Implemented strategies for long-term business objectives, providing strong organizational leadership.
• Increased revenue by 73% through aggressive digital campaigns and new strategies.
• Aligned objectives with company mission to drive business growth and integrate work strategies.
• Leveraged customer market trends to shape innovative solutions and approaches.
• Owned customer campaigns for Home Loan, Loan against Property, and Personal Loan
• Identified cross sell and upsell opportunities with analytics & marketing team
• Optimized marketing campaigns with A/B testing for higher email open rate
• Developed CLCM module for regular engagement with existing customers
Manager- Cross Sell Personal Loans
Oct 2019 - Jun 2021 (1 year 8 months)
• Increased customer base through cross-selling campaigns via SMS, Email, Push & WhatsApp
• Enhanced sales team performance by analyzing customer data and identifying opportunities for growth
• Improved product penetration by gathering feedback from VOC and sales team to address customer needs
• Implemented Video KYC for business continuity during the pandemic, ensuring effective customer communic
• Managed customer campaigns for various loan products, resulting in increased sales and customer satisfaction
• Identified cross-selling and upselling opportunities, collaborating with analytics and marketing teams to target specific customers
• Optimized marketing campaigns through A/B testing, achieving higher email open rates
• Developed CLCM module for regular customer engagement via email, S
• Owned marketing campaigns for Mobile Broadband & Voice launches, reaching 50M+ subscribers
• Optimized campaigns through testing and data analysis to target customer segments
• Developed segmentation strategy and product development to increase customer value
• Identified cross-selling and upselling opportunities, increasing customer engagement
BuyTestSeries is an e-commerce platform for educational coaching institutes. Where we help institutes to sell there test series & courses online. We also list educational institutes where a detailed information is provided about the institute student can also book admission to any institute through our website.
I as a Sales Intern capture institutes from Pune area of Maharashtra to list them on o
During engineering I decided to build a career in the field of renewable energy. So I joined Kothari Solar Systems Pvt. Ltd. as a Graduate Engineer Trainee. My role was to assist the supervisor during the installation of solar water heaters as well as solar PV panels at site. The company has installed various solar energy utilization products at various sites.
In this research I, developed a low-cost wireless sensors based Geolocation scheme for location and tracking using ContikiOS and TelosB based Wireless Sensor. The proposed location scheme is energy efficient because it relies on IEEE 802.15.4 standard and going straight forward it allows accurate and reliable location. .
Worked on Manufacturing of Turbo Generators (250/500MW) and Excitation System
Education
Degrees, certifications, and relevant coursework
Institute of Management Technology, Nagpur
Post Graduation Diploma in Management, Marketing & Operations
2014 - 2016
Marketing & Operations.
KPMG India
Green Belt Lean Six Sigma
Issued Aug 2015
Aspiring Minds
AMCAT Certified Data Processing Specialist
Issued Sep 2014
B K Birla Institute of Engineering & Technology, Pilani
Engineer’s Degree, Electrical Engineering
2008 - 2012
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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