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Vaibhav JainVJ
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Vaibhav Jain

@vaibhavjain8

I drive lifecycle marketing, CRM automation, and growth experiments that improve retention and revenue.

India
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What I'm looking for

I'm looking to lead lifecycle marketing, CRM, and growth strategy that improves activation, retention, and revenue through experimentation, customer insights, and scalable automation.

At Tide India, I lead CRM for payments, subscriptions, and brand offers, building MoEngage automation for activation, cross-sell, and re-engagement. I use BigQuery and SQL to target campaigns, including a wallet load-matching offer that reached 7.2 lakh+ dormant users.

Previously, I owned growth and retention funnels at IndusInd Bank’s INDIE App and helped increase revenue by 73% through digital campaigns at Kotak Mahindra Bank. Across banking and telecom, I’ve built customer lifecycle campaigns, loyalty initiatives, segmentation strategies, and A/B tests to improve conversion, repeat engagement, and customer value.

Experience

Work history, roles, and key accomplishments

Tide logoTI
Current

Senior CRM Manager

May 2026 - Present (5 months)

·  Leading CRM Team for Tide India for Driving Adoption/retention across Payments, Subscriptions & Brand offers
·  Designed and executed A/B tests and experimentation frameworks to optimize landing page conversions and refine product messaging
·  Partnered closely with Product and Engineering teams to streamline user journeys, optimize customer experience, and reduce funnel drop-offs
·  Built the

IndusInd Bank logoIB

Growth Manager - Digital Strategy (INDIE App)

Apr 2025 - Apr 2026 (1 year)

• Owned and optimized the end-to-end growth funnel, driving user acquisition, improving conversion rates, and maximizing customer retention.
• Analyzed user behavior and engagement metrics to develop customer lifecycle marketing (CLM) strategies that increased app engagement and retention.
• Led multi-channel retention initiatives, collaborating with performance and campaign marketing teams to l

Kotak Mahindra Bank logoKB

Associate Vice President - Digital Banking

Apr 2023 - Apr 2025 (2 years)

• Implemented strategies for long-term business objectives, providing strong organizational leadership.
• Increased revenue by 73% through aggressive digital campaigns and new strategies.
• Aligned objectives with company mission to drive business growth and integrate work strategies.
• Leveraged customer market trends to shape innovative solutions and approaches.

Kotak Mahindra Bank logoKB

Senior Manager

Jul 2021 - Mar 2023 (1 year 8 months)

• Owned customer campaigns for Home Loan, Loan against Property, and Personal Loan
• Identified cross sell and upsell opportunities with analytics & marketing team
• Optimized marketing campaigns with A/B testing for higher email open rate
• Developed CLCM module for regular engagement with existing customers

Fullerton India Credit Company Ltd. logoFL

Manager- Cross Sell Personal Loans

Oct 2019 - Jun 2021 (1 year 8 months)

• Increased customer base through cross-selling campaigns via SMS, Email, Push & WhatsApp
• Enhanced sales team performance by analyzing customer data and identifying opportunities for growth
• Improved product penetration by gathering feedback from VOC and sales team to address customer needs
• Implemented Video KYC for business continuity during the pandemic, ensuring effective customer communic

Kotak Mahindra Bank logoKB

Manager

Sep 2018 - Sep 2019 (1 year)

• Managed customer campaigns for various loan products, resulting in increased sales and customer satisfaction
• Identified cross-selling and upselling opportunities, collaborating with analytics and marketing teams to target specific customers
• Optimized marketing campaigns through A/B testing, achieving higher email open rates
• Developed CLCM module for regular customer engagement via email, S

Idea Cellular Ltd logoIL

Assistant Manager

Jan 2016 - Aug 2018 (2 years 7 months)

• Owned marketing campaigns for Mobile Broadband & Voice launches, reaching 50M+ subscribers
• Optimized campaigns through testing and data analysis to target customer segments
• Developed segmentation strategy and product development to increase customer value
• Identified cross-selling and upselling opportunities, increasing customer engagement

BuyTestSeries logoBU

Sales Intern

Apr 2015 - May 2015 (1 month)

BuyTestSeries is an e-commerce platform for educational coaching institutes. Where we help institutes to sell there test series & courses online. We also list educational institutes where a detailed information is provided about the institute student can also book admission to any institute through our website.

I as a Sales Intern capture institutes from Pune area of Maharashtra to list them on o

Kothari Solar Systems Pvt Ltd logoKL

Graduate Engineer Trainee

Jul 2012 - Dec 2013 (1 year 5 months)

During engineering I decided to build a career in the field of renewable energy. So I joined Kothari Solar Systems Pvt. Ltd. as a Graduate Engineer Trainee. My role was to assist the supervisor during the installation of solar water heaters as well as solar PV panels at site. The company has installed various solar energy utilization products at various sites.

ECE PARIS Ecole d'Ingenieurs logoED

International Research Student

Feb 2012 - Mar 2012 (1 month)

In this research I, developed a low-cost wireless sensors based Geolocation scheme for location and tracking using ContikiOS and TelosB based Wireless Sensor. The proposed location scheme is energy efficient because it relies on IEEE 802.15.4 standard and going straight forward it allows accurate and reliable location. .

Education

Degrees, certifications, and relevant coursework

IN

Institute of Management Technology, Nagpur

Post Graduation Diploma in Management, Marketing & Operations

2014 - 2016

Marketing & Operations.

KI

KPMG India

Green Belt Lean Six Sigma

Issued Aug 2015

AM

Aspiring Minds

AMCAT Certified Data Processing Specialist

Issued Sep 2014

BP

B K Birla Institute of Engineering & Technology, Pilani

Engineer’s Degree, Electrical Engineering

2008 - 2012

Tech stack

Software and tools used professionally

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