Nandakumar K A
@nandakumarka
I lead multi-market performance marketing and media strategy across APAC, managing USD 30 million annual spend.
IndiaWhat I'm looking for
At Performics India, Publicis Groupe, I lead integrated full-funnel digital strategy across India, the Philippines, and the UAE, managing USD 30 million in annual media spend and a team of 20. I’ve improved acquisition cost efficiency by 50% cumulatively year over year while growing agency revenue 2x year over year.
I build and optimize campaigns across Meta, Google Search, Demand Gen, Performance Max, YouTube, Yahoo, Bing, TikTok, LinkedIn Ads, programmatic, affiliates, and partners. I also develop automation frameworks, test AI-based audience and creative technologies, manage P&Ls and compliance, and mentor teams through an inclusive leadership approach.
Experience
Work history, roles, and key accomplishments
Associate Director
Performics India
Oct 2020 - Present (5 years 11 months)
Leading performance marketing, content, and branding functions for APAC markets, managing a team of 20 and annual media spends of USD 30 million. Orchestrated full-funnel digital strategies, achieving 50% cumulative year-over-year improvement in acquisition cost efficiency.
Education
Degrees, certifications, and relevant coursework
Meta
Meta Certified Media Planning & Buying Professional, Media Planning & Buying
Meta Certified Media Planning & Buying Professional, completed in June 2024.
Google Ads Digital Guru, Digital Marketing
Google Ads Digital Guru (Expert - Black Belt) certification, completed in September 2021.
Publicis Groupe
Le Studio by Publicis, Leadership
Le Studio by Publicis (Platinum Badge - Leadership Training Program), completed in September 2021.
Institute of Management, Nirma University
MBA, Marketing Management
2018 - 2020
MBA in Marketing Management from Institute of Management, Nirma University, completed in May 2020.
Kraftshala
INDUSTRYCreds Certification, Brand Building Strategy
INDUSTRYCreds Certification in Brand Building Strategy from Kraftshala, completed in July 2019.
Cambridge University
Business English Certificate Vantage, Business English
Business English Certificate Vantage from Cambridge University, completed in November 2018.
SCMS School of Engineering and Technology
Bachelor of Technology, Automobile Engineering
2012 - 2016
Bachelor of Technology in Automobile Engineering from SCMS School of Engineering and Technology, completed in 2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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