Vaibhav Gupta
@vaibhavgupta11
Performance Marketing Specialist at Headstartt Marketing Inc., who cut CPA by 32% and scaled monthly recurring revenue across North American brands.
IndiaWhat I'm looking for
At Headstartt Marketing Inc., I optimized Google Search, Shopping, Performance Max, Meta, and Pinterest campaigns for brands across North America, cutting CPA by 32% while scaling monthly recurring revenue. I also implemented server-side conversion tracking with Meta CAPI, Google Tag Manager, and GA4.
At Rizebar Solutions Private Limited, I headed digital marketing and D2C e-commerce growth strategies that expanded revenue by 3.5x. I managed Amazon Seller Central and Shopify operations, and my SEO work drove a 45% increase in high-intent organic traffic and brand search volume.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Headstartt Marketing Inc.
May 2025 - Jul 2026 (1 year 2 months)
Managed multi-channel performance media buying for high-growth e-commerce, EdTech, SaaS, B2B, B2C, furniture, home decor, and financial services brands across North America and India. Executed advanced audience research and precision targeting frameworks, architected and optimized Google, Meta, and Pinterest ad campaigns, and implemented server-side conversion tracking.
E-Commerce & Marketing Head
Rizebar Solutions Private Limited
Sep 2022 - Apr 2025 (2 years 7 months)
Headed end-to-end digital marketing and D2C e-commerce growth strategies, driving overall revenue expansion by 3.5x through omni-channel acquisition funnels. Spearheaded paid media buying on Google Ads and Meta Ads Manager, managed Amazon Seller Central operations, and executed data-driven SEO strategies.
Operations & Accounts Executive
CA Firm
Sep 2021 - Aug 2022 (11 months)
Managed financial reporting, expense documentation, and operational compliance with strict accuracy and auditing standards. Applied financial modeling and data auditing techniques to optimize marketing budget forecasting, margin control, and profitability analysis.
Education
Degrees, certifications, and relevant coursework
Dr. Bhimrao Ambedkar University
Bachelor of Commerce, Marketing and Finance
2017 - 2020
Graduated with a Bachelor of Commerce degree in Marketing and Finance from Dr. Bhimrao Ambedkar University, Agra, India.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
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