Open to opportunities

Mugdha Saxena

@mugdhasaxena

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I build and optimize multi-platform paid campaigns that grow revenue, leads, and e-commerce performance.

India

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What I'm looking for

I'm looking to own multi-platform paid media execution, improve tracking and attribution, and drive measurable revenue, lead, and e-commerce growth across multiple accounts.

I've managed end-to-end paid media for Pinkfresh Studio, driving $164K+ in revenue, 12% overall growth, and 147K+ page visits through paid and organic channel integration.

I own campaign execution across Google Ads, Meta Ads, Pinterest Ads, and LinkedIn Ads—from strategic briefs and tracking setup through daily optimization, budget pacing, creative rotation, and reporting. At Pinkfresh Studio, I improved the e-commerce funnel to 28.7K add-to-cart actions (+87%) and 1.32K completed checkouts (+32%).

Previously at Bizdaddy, Changing Tree, and Pepagora, I managed paid media and SEO for external client portfolios across B2B, B2C, D2C, retail, F&B, lifestyle, and international markets. I've configured GTM, GA4, Meta Pixel, CAPI, UTMs, and conversion tracking while coordinating campaign assets with content and design teams.

I'm comfortable independently managing 4–6 accounts, proactively flagging issues, and translating performance data into clear, actionable reporting for teams and clients.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Pinkfresh Studio

May 2025 - Apr 2026 (11 months)

Owned multi-platform paid media execution across Meta Ads, Google Ads, and Pinterest Ads for a U.S.-based brand, managing campaigns end-to-end. Drove $164K+ in revenue with 12% overall growth and improved e-commerce funnel performance.

Google Ads Meta Ads Pinterest Ads GTM GA4 UTM Parameters Google Search Console Bid Management A B Testing CPC CTR CAC ROAS

SEO Executive & Paid Media Manager

Bizdaddy

Sep 2023 - May 2025 (1 year 8 months)

Managed paid campaigns across Meta Ads, Google Ads, and PPC channels for external client accounts, acting as sole execution owner. Configured tracking setups including GTM, GA4, and conversion goals, and delivered 30-40% increase in organic leads.

Meta Ads Google Ads PPC Pinterest Ads GTM GA4 Conversion Tracking Audience Targeting SEO Lead Generation

SEO Analyst & Digital Marketing Executive

Changing Tree

Sep 2022 - Apr 2023 (7 months)

Executed digital marketing strategies for SMB clients across retail, F&B, lifestyle, and international markets. Supported paid campaign execution alongside SEO, gaining exposure to multi-platform ad management.

SEO Paid Ads Cross Functional Collaboration

Digital Marketing Executive

Pepagora

Sep 2020 - Jun 2022 (1 year 9 months)

Planned and executed paid campaigns across Google Ads, Meta Ads, and Instagram Ads for B2B and B2C clients, optimizing for lead generation and revenue. Managed CMS content workflows and end-to-end campaign setup.