At The New Wave League LLP (yourCFO), I partner with the CEO on go-to-market execution and grew the qualified pipeline by 45% in six months through outreach and LinkedIn lead generation. I also built channel-level ROI tracking and lead-source reporting in Zoho CRM.
I’m leading the firm’s UAE go-to-market for its company formation business, including the website and paid social strategy, marketing agency appointment, and onboarding a dedicated sales hire. I’ve also built client onboarding workflows that cut go-live time by 30%.
Earlier at The New Wave League LLP (yourCFO), I built the tele-calling and outreach system, securing 500+ prospect meetings in the first year. I also created sales handover and onboarding SOPs that improved closure-to-delivery efficiency by 20%.
At Millennium & Copthorne Hotels PLC, I supported finance operations across 17 properties, resolving receivables escalations and reconciling more than 10,000 invoices annually. At Ernst & Young LLP (EY), I prepared transfer pricing reports and analyses, using financial models and research to support clients during audits and legal proceedings.
