Usman Aslam

Seasonal role, June to August annually. Family atelier, trading since 1998.

Designed and built the brand's Next.js storefront — 250+ SKUs across 14 structured collections, with localised SEO and custom-quote request flows. Designed a website-to-WhatsApp conversion funnel, routing all site traffic into the business WhatsApp line and closing sales there. Took the online channel from zero to 40%

Project-based, approximately 20 hours per week, for a luxury Eastern womenswear label. Ran paid social and search near-solo with full account access, reporting ROAS and CPC by product collection to direct media spend. Designed and moderated consumer focus groups, and ran iterative conjoint analysis studies to identify optimal product attribute combinations. Audited engagement data and existing

Built and shipped a B2B compliance platform automating CMRA28 client and matter risk assessments for UK conveyancing solicitors — solo, end to end, from product to pipeline to sales calls. Product: Next.js application built using Claude Code and Cursor, with Shufti Pro's AML/identity-verification API integrated directly and audit-ready PDF report generation designed to hold up under SRA scrutiny.

Directed the digital and commercial transition strategy for an export-focused leather manufacturer entering the direct-to-consumer market. Built brand identity and equity foundations for a spinoff moving from the parent company's wholesale cost-plus model to a premium B2C position.

Part-time cross-border e-commerce venture, run with a business partner on active revenue. Built a spreadsheet-based product-research model combining review-count gap analysis with competitor funding and iteration-velocity tracking to drive inventory decisions. Co-run sourcing and operations, including direct China-to-Canada supply routing.

Led a 25-person cross-functional team across social media, graphics, photography, videography and publications for the largest TEDx event in Lahore. Built a zero-budget organic growth strategy delivering 700% follower growth and a 4M monthly-average reach per Instagram Insights — the highest engagement and account growth on record across FCCU's 38 student societies.

Ran B2B sponsorship outreac

Joined as Sports Analyst on a freelance basis and was promoted to Senior Sports Marketer as an employee; operated as Co-Head of the Soccer Division. Worked from the outputs of the company's predictive odds model to produce tactical marketing content across La Liga, Bundesliga and Ligue 1, and fed match and performance data back into the model for refinement. Built content and campaign strategy f

Coursework complete; research pending. Graduating December 2026. 240 ECTS equivalent.

Selected coursework: Marketing Research, Brand Management, E-Business, Consumer Behaviour.