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Bilal Faheem

@bilalfaheem

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GTM engineer at TechCentera who built 30+ production AI workflows and cut lead response time from 60 minutes to 5.

Pakistan

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At TechCentera, I built the AI and automation function from scratch, creating 30+ production workflows across marketing, sales, and operations. I connect Salesforce, HubSpot, and Close with automated prospecting and pipeline reporting, eliminating 40+ hours of manual lead handling each week.

I also built an AI-assisted lead pipeline for capture, routing, and outreach. It cut lead response time from 60 minutes to 5 and increased qualified leads by 40%.

Before moving into automation at TechCentera, I owned marketing strategy and campaigns there, reaching a 23% conversion rate at a $22 cost per lead. At Print Make Trim, I led a marketing team of 7 and grew orders by 50% through coordinated social, website, and campaign activity.

My earlier work includes managing social media marketing for agency clients and running digital campaigns for Metropolitan University Karachi. I use Claude Code to develop custom integrations, webhooks, and scripts, and I publish LinkedIn thought leadership on AI, automation, and marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing, Automation & AI

Current

TechCentera

Oct 2025 - Present (1 year)

Built the company's AI and automation function from scratch, owning the roadmap, tooling stack, and delivery process behind 30+ production workflows across marketing, sales, and operations. Designed end-to-end GTM systems connecting Salesforce, HubSpot, and Close with agentic prospecting and automated pipeline reporting, eliminating manual lead handling and saving 40+ hours per week.

Marketing Director

TechCentera

Jan 2024 - Sep 2025 (1 year 8 months)

Owned end-to-end marketing strategy, campaign execution, and brand growth for international B2B audiences. Achieved a 23% conversion rate across lead generation campaigns at a $22 cost per lead, and managed paid search, paid social, and organic channels, improving CTR by 30%.

B2B Demand Generation Paid Search Paid Social Google Ads Meta Ads LinkedIn Ads TikTokAds Microsoft Ads CRO A B Testing Landing Pages Email Marketing GA4 Looker Pipeline and Funnel Dashboards Team Leadership ClickUp Asana

Marketing Manager

The Social Media Marketing Experts

Jul 2023 - Dec 2023 (5 months)

Managed social media marketing for 13+ agency clients across Facebook, Instagram, and TikTok, averaging 30% engagement growth. Built platform-specific content plans and campaign calendars that kept a multi-client portfolio on schedule.

Social Media Marketing Facebook Instagram TikTok Content Planning Marketing Calendar Client Management

Marketing Lead

Print Make Trim

Oct 2020 - Dec 2023 (3 years 2 months)

Led a marketing team of 7, coordinating content production, campaign delivery, and ongoing marketing activities. Grew orders by 50% through coordinated social, website, and campaign activity.

Team Leadership Content Production Campaign Delivery Social Media Management Website Content Brand Consistency

Marketing Manager

Metropolitan University Karachi

Sep 2019 - Sep 2020 (1 year)

Ran the university's marketing department and its digital campaigns, driving a 23% increase in student inquiries. Supported student recruitment and institutional brand awareness through promotional content and campaign execution.

Digital Campaigns Student Recruitment Brand Awareness Promotional Content Campaign Execution Audience Engagement

Social Media Marketing Executive

DPharmix

Jan 2019 - Aug 2019 (7 months)

Planned social media strategy and health-focused campaigns for an online pharmacy, growing its audience by 40%. Developed educational and promotional health content that raised brand visibility and engagement.

Social Media Strategy public health campaigns Content Development Brand Visibility Audience Engagement

Social Media Marketing Executive

The Travel Hub & Tours

Jan 2018 - Jan 2019 (1 year)

Ran Facebook and Instagram marketing for a travel agency, generating 200+ inquiries per month. Created content promoting tour packages, seasonal deals, and travel tips, tied directly to active promotions to drive leads.

Facebook Marketing Instagram Marketing Content Creation Lead Generation Travel Promotions