Usman Ali

I’m a results-oriented Programmatic Campaign Analyst with 4 years of experience in Native Advertising and Search Arbitrage, focused on high-ROI campaign execution. I enjoy turning data into action—launching, optimizing, and scaling campaigns that improve CTR, ROI, and revenue performance.

I specialize in A/B testing, audience targeting, and bid optimization to maximize ad spend efficiency and sustain campaign growth. I’ve run campaigns across platforms such as Taboola, Outbrain, and Baidu, consistently refining creative and targeting to reach performance goals.

As a Campaign Manager at Litso Pixels (01/2023–Present), I manage end-to-end campaign execution, including bidding strategies and budget allocation across platforms. I monitor daily performance, make real-time adjustments to bidding/targeting/creatives, and use tools like Google Analytics and Taboola Insights to generate detailed stakeholder reports while ensuring compliance with platform policies.

I’m also a Front-End Developer with hands-on experience building responsive, user-friendly websites using HTML, CSS, and JavaScript. I collaborate effectively with teams, integrate APIs and third-party services, and help translate UI/UX designs into fast, cross-browser experiences that support engagement.