Amna dmm

Developed and executed data-driven digital marketing strategies to generate high-quality MVA leads and signed retainers through targeted Google Ads and Meta Ads campaigns, advanced audience segmentation, conversion optimization, and strategic retargeting.

Optimized Meta Ads campaigns across Facebook and Instagram through strategic audience segmentation, A/B testing, conversion tracking, influencer partnerships, and content marketing, achieving a 20% increase in website traffic, 15% improvement in ROI, and 30% growth in brand awareness.

Optimized Google Ads, Meta Ads, and LinkedIn Ads campaigns through strategic A/B testing, audience segmentation, creative refinement, and personalized remarketing strategies, achieving a 22% improvement in campaign performance and a 25% increase in customer retention.

Led and optimized Google Ads and Meta Ads campaigns through strategic audience targeting, competitor analysis, bid optimization, and performance monitoring, achieving a 20% increase in conversion rates and 15% improvement in ROI while enhancing lead quality and campaign efficiency.

Developed and executed successful SEM strategies for multiple clients, increasing lead generation by 25%. Managed paid search campaigns on Google Ads and Bing Ads, optimizing for conversions and ROI.

Master of Business Administration in Marketing, specializing in market research, branding, digital marketing, and strategic planning.

Bachelor of Engineering in Computer Engineering, focusing on software development, computer systems, algorithms, and hardware engineering.