UAUsman Ali
@usmanali18
Performance-driven digital marketing executive specializing in paid media and performance marketing.
PakistanWhat I'm looking for
I am a results-driven Digital Marketing Executive with eight years' experience managing paid media, performance marketing, and marketing analytics across the UK, EU, and global markets. I have a proven record of developing data-driven, multi-channel acquisition strategies, optimising budgets, improving ROI, and implementing accurate conversion tracking across CRM, analytics, and automation platforms.
At roles including Paid Media Manager and Performance Media Manager, I delivered high-impact campaigns for international clients (Primark, BDO, British Airways, Sanofi, AstraZeneca), led end-to-end campaign optimisation, and provided actionable performance insights to senior leadership. I combine technical tracking and analytics skills with strong client handling and stakeholder communication to drive sustained growth and operational excellence.
Experience
Work history, roles, and key accomplishments
Paid Media Manager
Tilt n Thrive
Nov 2024 - Present (1 year 1 month)
Manage and optimise paid media across Google Ads, Meta, LinkedIn and programmatic platforms to drive high-quality leads; implemented tracking and QA processes to improve attribution and campaign delivery.
Performance Media Manager
Conzummate Tech Ltd
Nov 2022 - Oct 2024 (1 year 11 months)
Delivered strategic media planning and buying for international clients (Primark, BDO, British Airways, Sanofi, AstraZeneca), improving acquisition and campaign efficiency via DV360, Google Ads and programmatic channels.
Digital Media Strategist
Ribbash Digital Pvt Ltd
Sep 2017 - Sep 2021 (4 years)
Planned and managed social, search and display campaigns, used advanced analytics to optimise performance and produced data-led reports for senior management to drive audience growth and operational improvements.
Education
Degrees, certifications, and relevant coursework
BUBangor University
Master of Science, Digital and Strategic Marketing
Master's degree in Digital and Strategic Marketing focusing on digital strategy, analytics, and marketing management.
USUniversity of Sargodha
Bachelor of Information Technology, Information Technology
2014 - 2018
Bachelor of Information Technology covering core IT principles, software, and systems across a four-year undergraduate programme.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
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