Дарья User
@user229
COO and account management leader building KPI-driven operations that replace agency chaos with measurable growth.
Russian FederationWhat I'm looking for
I’ve spent 19 years in digital agencies—and the last 6 building the systems that make teams actually work. My core is taking a fast-growing agency and replacing chaos with clarity through processes, KPIs, motivation frameworks, and a culture where results are measurable—not assumed.
As Director of Business Development & Operations at Sa Media Group, I’ve led a team of 10+ across departments for cross-functional delivery. I launched a new Telegram sales business unit, designed KPI and motivation systems, built a client unit economics model, and created an internal WIKI knowledge base to accelerate onboarding and reduce dependency on key individuals.
Previously, as Operations Director (Business Unit) at Realweb Digital Agency, I owned full operational responsibility across account management, production, HR, sales alignment, and finance. I carried full P&L responsibility (revenue, margin, EBITDA), rolled out cross-functional KPIs and motivation systems, and implemented unit economics for data-driven retention and profitability management—hitting the annual EBITDA target through process optimization and vendor review.
I started in account roles and grew into leadership, including Account Director (managed a 50-person setup, reducing churn 4x and growing NPS by +18%) and Group Head of Marketing (scaled a team from 7 to 22, driving revenue +20% and margin +30%). I bring a practical, crisis-ready approach: rebuild motivation schemes, protect margin, and make methodology transferable across teams.
Experience
Work history, roles, and key accomplishments
Director of Biz Dev & Ops
Sa Media Group
Jun 2023 - Present (3 years 1 month)
Led a team of 10+ with cross-department coordination for cross-functional project delivery. Launched a Telegram sales business unit, built KPI and motivation systems, and created client unit economics and an internal WIKI knowledge base.
Led a team of 10+ with matrix interaction across departments for cross-functional project delivery.
Key responsibilities:
• Launched a new business unit for Telegram sales — from structure and methodology to first enterprise clients
• Designed and implemented KPI and motivation system for the account team
• Built client unit economics model for data-driven portfolio management
• Created the agenc
Team of 120 | Revenue unit: ₽3B annually
Scope: full operational ownership — account management, production, HR, sales alignment, and finance.
Key responsibilities:
• Full P&L responsibility for the business unit: revenue, margin, EBITDA
• Developed and rolled out cross-functional KPIs and motivation systems across all departments
• Implemented unit economics model for client portfolio — enablin
Team of 50 | Verticals: real estate, pharma, FMCG, e-commerce
Key responsibilities:
• Managed client portfolio across multiple verticals — financial KPIs, retention, and escalation handling
• Designed and implemented client service standards and a dual KPI system (financial + quality) for team leads
• Led hiring, onboarding, performance reviews, and transparent career track for team members
• Par
Team of 22 | Vertical: real estate (CDS, Petersburg Real Estate, Brusnika, and others)
• Scaled the team from 7 to 22 people: hiring, onboarding, training, and methodology development
• Managed client KPIs across the group — budget growth, retention, upsell
• Launched adjacent service lines within the group: call tagging, design and copywriting
• Prepared tender proposals, conducted negotiations
Account Manager. Full client management in digital: media planning, campaign launch, reporting.
Managed vendor relationships for OOH advertising production.
Advertising management at Galereya Mall (St. Petersburg) and Sheremetyevo Airport (Moscow).
Ad scheduling and on-air management for federal TV channels (REN, NTV, TVC, RBC, RU TV and others).
Education
Degrees, certifications, and relevant coursework
Tomsk State University
специалист, Политология
Tomsk State University
Specialist, Политология
Earned a Specialist (специалист) degree in Political Science (Политология) from Tomsk State University.
Availability
Location
Russian FederationAuthorized to work in
Job categories
Skills
Interested in hiring Дарья?
You can contact Дарья and 90k+ other talented remote workers on Himalayas.
Message ДарьяGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
