At MR Group, I run digital for four developments, managing media planning, agencies and contractors, and analytical and management reporting. I launched disqualified-lead analytics through a Smartis dashboard, CRM and Smartis improvements, and customer journey analytics.
At Digital Boost, I led product strategy and the lifecycle from idea to launch, including pricing, unit economics, P&L and ROI. I launched 5+ products, including ML and AI, and raised portfolio margin from 49% to 68%.
Earlier, I built the commercial function at Dvigus from scratch and grew new business to RUB 3M+ a month. As CEO of Atom Media Group, I grew the client base from 5 to 29 while revenue doubled; at GETFLAT, I helped grow the call centre from 2 to 25 agents and qualified calls from 10 to 224 a month.
