Tatiana Riasova
@tatianariasova
I lead commercial and operational transformation to scale multi-site revenue growth.
SerbiaWhat I'm looking for
I am a senior operations and commercial executive with 20+ years of experience driving business strategy, optimization and scalability across B2B and multi-site B2C networks. I’ve managed up to 16 branches and $15M+ in annual turnover, with a focus on building sustainable revenue growth.
I also love sharing my experience through speaking at conferences, teaching at business schools, and conducting practical training for your sales departments.
Most recently, I formulated and executed commercial and operational strategy across a network of 16 schools, stabilizing operations during a complex transition while maintaining 92% customer retention through targeted service and product portfolio improvements. Earlier at EF Education First, I held full commercial, P&L, and operational accountability across regional units, boosting lead-to-sale conversion from 7% to 11% and improving regional net profit by +7% through CRM workflow redesign, operational pipeline governance, and team incentive structures.
I partner with boards, CEOs, and business owners who need a strategic operator—stepping in as a Permanent Corporate Leadership, Fractional/Interim Advisor, or Guest Lecturer/Executive Educator. I deliver masterclasses on commercial growth and sales-funnel transformation, with a particular focus on education and EdTech in Russian, English, or French.
Experience
Work history, roles, and key accomplishments
Executive Director | Equity Partner
UFirst (formerly EF Kids & Teens in Russia)
Jun 2022 - Mar 2025 (2 years 9 months)
Formulated and executed the commercial and operational strategy across a network of 16 schools, ensuring continuous business viability and brand evolution.
▶ [ NETWORK: 16 Schools ]
▶ [ RETENTION: 92% Customer Retention ]
KEY ACHIEVEMENTS & FOCUS:
▪ OPERATIONAL OPTIMIZATION & STABILITY: Stabilized and streamlined operations across the 16-school network during a complex ownership transition and ch
Held full commercial, P&L, and operational accountability across EF Education First regional business units for kids, teens, and adults. Improved regional net profit and increased lead-to-sale conversion from 7% to 11% by overhauling CRM workflows, operational pipelines, and team incentive structures, while also supporting adult education growth and leadership mentoring.
Oversaw sales operations and client acquisition strategies across two separate business segments.
▶ [ UNIT 1: B2C Educational Travel Sales ]
▶ [ UNIT 2: B2B Corporate Segment & Strategic Accounts ]
Managed B2B distribution operations, commercial strategy development, and sales execution for the Moscow branch. Directed the end-to-end sales engine and warehouse logistics coordination, led sales planning to capture regional market share, and oversaw account frameworks to secure long-term contracts with corporate buyers.
Education
Degrees, certifications, and relevant coursework
Lomonosov Moscow State University (MSU)
PHD, Oriental Studies
2000 - 2003
PHD Thesis on Modern History of North Africa.
Foreign languages: French, English (Arabic, Spanish).
Lomonosov Moscow State University (MSU)
Bachelor, Master
1994 - 2000
Graduated with honours
Availability
Location
SerbiaAuthorized to work in
Russian FederationSocial media
Job categories
Skills
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