Usama Rafique
@usamarafique
Customer-focused relationship officer driving sales, cross-sell growth, and long-term client retention.
What I'm looking for
I am a relationship-driven sales and customer service professional with strong experience in banking, retail e-commerce, and contact centers, consistently meeting targets through strategic prospecting and cross-selling. I have generated significant liability funding for accounts and converted leads across channels including phone, email and in-person meetings.
My background includes roles as Relationship Officer at multiple financial institutions where I advised customers on credit products, promoted cards, and built referral pipelines, as well as managing online sales operations and store supervision in retail. I collaborate across departments to ensure seamless customer experiences and drive business growth.
I bring proven communication, leadership and problem-solving skills, comfortable working under pressure to achieve sales targets and improve customer satisfaction. I seek roles that leverage my relationship management and sales strengths to deliver measurable results.
Experience
Work history, roles, and key accomplishments
Relationship Officer
National Bank of Ras Al Khaimah
Aug 2023 - Present (2 years 1 month)
Contacted and converted prospects for RAK SME account openings, built long-term client relationships and generated referrals; cross-sold banking facilities and brought average funding of approximately 3.5M–4M per enhanced account.
Relationship Officer
Innovation Group
Mar 2023 - Jul 2023 (4 months)
Sold banking products to meet targets, advised customers on credit offers and promotions, and promoted credit cards to increase market penetration and conversions.
Relationship Officer
IDMS (Deem Finance)
Aug 2022 - Feb 2023 (6 months)
Achieved monthly targets for credit cards and personal loans by building customer relationships and driving product sales until the company ceased operations.
Online Sales Head
Tayyib Store
Aug 2021 - Jul 2022 (11 months)
Led online sales operations, generated revenue via social channels and customer outreach, managed delivery routing for riders and broadcasted new arrivals to customers.
Supervisor
Tayyib Store
Dec 2019 - Aug 2021 (1 year 8 months)
Managed store staff, maintained store presentation, handled customer feedback and reported daily to management to improve operations.
Contact Center Representative
Jazz
Dec 2018 - Nov 2019 (11 months)
Handled inbound customer complaints, provided timely resolutions and followed up to ensure satisfactory outcomes within service time limits.
Telesales Executive
Milvik Bima
Jun 2017 - Nov 2018 (1 year 5 months)
Conducted outbound sales for accidental insurance via calls, educated customers on product benefits and achieved sales targets for project growth.
Telesales Executive
If-Logics
Aug 2015 - Feb 2016 (6 months)
Performed outbound campaigns for Bell-Canada and Rogers Communications, offering promotions and discounts to existing customers to drive retention and billing optimization.
Education
Degrees, certifications, and relevant coursework
Board of Intermediate and Secondary Education, Lahore
High School Diploma, Commerce
2020 - 2021
Completed High School Diploma in Commerce under the Board of Intermediate and Secondary Education, Lahore.
Bahria Model School
High School Diploma, Computer Science
2013 - 2016
Completed High School Diploma in Computer Science at Bahria Model School in Karachi.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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