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Upasana roy chaudhary

@upasanaroychaudhary

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I build category-defining brands and GTM narratives for enterprise technology and AI products.

India

Message

What I'm looking for

I'm looking to build category-defining brands and go-to-market narratives for complex technology and AI products, partnering closely with leadership, product, sales, and marketing teams to create measurable pipeline and market impact.

At Techwave Consulting, I built NALORA, the company’s enterpriseAI fabric, from name selection and positioning through organization-wide launch. I created its identity, tagline, sales playbook, brand video, web assets, and go-to-market framework across six service lines.

I translate complex technology into narratives that create demand. My work has lifted lead conversion by 20%, doubled content engagement, increased organic traffic by 25%, and helped shape analyst-facing credibility, AI governance thought leadership, and executive podcast programming.

Previously at Adeptia, I partnered with the CEO, CMO, sales, and product teams on product launches, positioning, AI campaigns, and content strategy. Across more than 11 years in content, brand, and GTM work, I’ve used consumer psychology, research, and AI tools such as GPT and Claude to turn audience insight into measurable market impact.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager (Marketing & Strategy, Data & AI)

Current

Techwave Consulting

Mar 2025 - Present (1 year 7 months)

Led end-to-end creation of NALORA, Techwave's enterprise AI fabric, including brand positioning, identity, and go-to-market strategy. Drove analyst recognition, sales enablement, and content initiatives that lifted lead conversion by 20% and organic traffic by 25%.

Brand Strategy AI Content Strategy Go To Market Sales Enablement Data and AI Marketing Strategy Thought Leadership

Content and Social Media Strategist

Adeptia Inc.

Dec 2022 - Mar 2025 (2 years 3 months)

Developed and executed GTM strategies for product launches, defined positioning and messaging, and led AI-focused campaigns that acquired new logos and boosted brand visibility. Increased LinkedIn following by over 3k in a quarter and mentored a team of writers.

Content Strategy Social Media Go To Market Product Positioning AI Demand Generation SEO Email Marketing Team Leadership

Senior Content Writer

Adeptia Inc.

Dec 2018 - Dec 2022 (4 years)

Created thought-leadership content including blogs, whitepapers, and e-books, and developed content marketing strategies aligned with business objectives. Managed editorial processes and increased brand awareness through social media.

Content Writing Thought Leadership Content Strategy SEO Social Media Editorial Planning

Senior Content Writer

MedMonks Pvt. Ltd

Jun 2018 - Dec 2018 (6 months)

Mentored junior writers and improved team productivity. Collaborated with technical teams to produce healthcare content aligned with industry best practices.

Content Writing Mentorship Healthcare Content Collaboration

Content Writer

RNF Technologies

Dec 2016 - May 2018 (1 year 5 months)

Executed high-impact campaigns for lead generation and subscriber growth, produced research-backed content, and implemented data-driven optimizations. Led a team of eleven professionals.

Content Writing Campaign Management SEO SMO Team Leadership Data Analysis

Technical Content Writer

Cyberworx Pvt. Ltd

Aug 2016 - Dec 2016 (4 months)

Managed a $10 million B2B technology account across APAC, conducted competitor analysis, and led end-to-end campaign management from ideation to production.

Technical Writer B2B Campaign Management Competitive Analysis CGI