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Deepika Gupta

@deepikagupta2

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Strategic digital marketer driving brand growth through content and SEO.

India

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What I'm looking for

I am seeking a role where I can lead content and brand strategy, use SEO and analytics to drive growth, collaborate cross-functionally, and work in a data-informed, creative team focused on measurable impact.

I am a strategic and creative marketing professional with 5+ years of experience in brand communication, digital marketing, and content strategy, skilled at combining creativity with analytics to deliver measurable marketing growth. I have developed end-to-end content strategies for B2B and B2C brands, produced SEO-driven blogs, whitepapers, and campaign copy, and optimized digital assets using tools like SEMrush and Google Analytics.

I collaborate cross-functionally to align marketing, product, and design goals, and I create visual assets and conversion-focused content using Canva and WordPress. My work has improved organic visibility, engagement, and lead nurturing outcomes, and I have been recognized for contributions to content quality and performance.

Experience

Work history, roles, and key accomplishments

Content Developer

Careers360

Jan 2020 - May 2023 (3 years 4 months)

Produced SEO-optimized educational content across blogs, landing pages, and video scripts, supervised external writers, and delivered conversion-focused campaign content that improved traffic and retention.

SEO Content Editing Keyword Research WordPress Storyboarding Video Scripts Editorial Management Conversion

Senior Content Writer

P&S Intelligence

Jun 2022 - Dec 2022 (6 months)

Created research-backed marketing content including blogs, whitepapers, and press releases and developed SEO-driven strategies that increased organic traffic and translated analyst insights into engaging narratives.

SEO Google Analytics Content Strategy Whitepapers Data Storytelling Collaboration

Senior Content Writer

Hytech Professionals

Feb 2022 - Jul 2022 (5 months)

Developed end-to-end content strategies for MapleLMS and mElimu, producing blogs, newsletters, emailers, and social content that improved digital visibility and audience engagement for global B2B audiences.

Content Strategy SEO SEMrush Google Analytics Canva Email Marketing Social Media Content

Content Writer

Freelance

Oct 2019 - Dec 2019 (2 months)

Delivered client-focused content projects including blog posts and marketing copy on short-term engagements to support campaign and SEO objectives.

Content Writing SEO Client Communication Copywriting Research

Production Executive

Zee Media Corporation Ltd.

Jul 2018 - Sep 2019 (1 year 2 months)

Supported broadcast production operations, coordinating content workflows and assisting in program execution to meet editorial and broadcast standards.

Content Coordination Workflow Management Team Collaboration