Umar Sheraz
@umarsheraz
I scale app and eCommerce growth through paid acquisition, monetization, and analytics.
PakistanWhat I'm looking for
I've driven user acquisition and growth for Vyro.ai's app portfolio, including Imagine: AI Art Generator and PhotoShot, supporting products with more than 136M downloads and 500K+ daily active users.
I managed an $800K monthly acquisition budget across Google Ads, Meta, Apple Search Ads, TikTok, AppLovin, Mintegral, and CPA networks for Imagine.art and Chatlyapp.ai. I also improved IAP revenue by 40–50% through country-specific pricing, cohort analysis, and user segmentation, contributing to Imagine becoming Pakistan's #1 app in IAP revenue.
At GenITeam Solutions, I optimized ad monetization for 30+ mobile games, including Scary Teacher 3D, using AdMob, AppLovin MAX, and LevelPlay. My mediation waterfalls and bidding configurations increased ad revenue by approximately 25% and achieved a 90% A/B test success rate.
I'm now leading performance marketing at LAAM Technologies, translating data analytics and consumer psychology into acquisition, conversion, retention, ROAS, and LTV growth initiatives.
Experience
Work history, roles, and key accomplishments
Performance Marketing Lead
LAAM Technologies
Feb 2026 - Present (6 months)
Spearheading performance marketing strategies to drive eCommerce revenue growth and optimize customer acquisition across digital channels. Managing advertising budgets to maximize ROAS and enhance customer lifetime value.
Drove user acquisition and growth for apps exceeding 136M downloads and 500K+ DAUs, managing an $800K/month budget across multiple channels. Optimized IAP revenue by 40-50% through pricing strategies and cohort analysis.
Monetization Executive
GenITeam Solutions
Oct 2023 - May 2024 (7 months)
Managed ad monetization for over 30 mobile games, optimizing yield across ad networks and mediation platforms. Increased ad revenue by approximately 25% and achieved a 90% A/B test success rate.
Teaching Assistant - Mathematics
Lahore University of Management Sciences (LUMS)
Sep 2021 - Jul 2023 (1 year 10 months)
Facilitated undergraduate learning by conducting tutorials and reinforcing lecture material. Assisted students with complex mathematical concepts.
Education
Degrees, certifications, and relevant coursework
Lahore University of Management Sciences (LUMS)
Master of Science, Mathematics
Master of Science in Mathematics, recipient of 100% Merit Scholarship.
University of Central Punjab (UCP)
Bachelor of Science, Mathematics
Grade: 3.93
Bachelor of Science in Mathematics with a CGPA of 3.93, Gold Medalist for Department and Faculty Excellence.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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