Zaeem Ahmad

I’m a performance-driven Growth Manager with 10+ years of experience in mobile apps & games, focused on user acquisition, ASO, CRO, and data-driven UA strategy across full-funnel acquisition and lifecycle growth. I combine disciplined experimentation with channel-specific expertise to scale installs, revenue, and retention.

Most recently, I’ve led end-to-end UA execution for Apple Search Ads and Google App lifecycle growth, managing budget scaling, cohort reporting, and A/B testing across keyword strategy, bid management, audience segmentation, and metadata. I build stakeholder dashboards (CPI, ROAS, CTR, CVR, CAC, and D1/D7/D30 cohort retention) and have driven measurable impact like +40% revenue and +25% conversion improvements within defined campaigns.

In prior roles, I owned iOS UA and ASO operations, refining daily KPIs and reallocating budgets toward high-ROAS markets to improve acquisition efficiency (including -30% User Acquisition Cost and +50% campaign ROI). I also structured Apple Search Ads and Google App Campaigns for full-funnel optimization, running creative and metadata tests (icons, screenshots, screenshots/video ads) to align campaigns with store conversion performance.

I also take compliance seriously—handling privacy policy management, policy/creative approvals, rejection responses, appeals, and escalation workflows end-to-end. Earlier in my career, I built and led ASO capabilities from scratch (including training and QA processes) and support performance with an analytics mindset (KPI/cohort analysis, SQL-driven backend data work), so decisions are always grounded in data.