At Brownberry Games, I manage user acquisition and performance marketing for mobile games. I use campaign data and creative testing to support player growth and acquisition efficiency.
I also manage and optimize paid advertising campaigns on Amazon, including audience targeting and performance analysis.
Previously, I managed mobile game campaigns at OZI Group and paid user acquisition for mobile products at Roadster, Inc. I monitored CPI, ROAS, LTV, and retention to inform campaign optimization.
Earlier, I managed digital marketing and paid-media campaigns at Deutsche Post Adress, Innovations Global, and Fintrek Marketing. At JB Technologies, I worked on app store optimization, first as an intern and then as an ASO Expert.
