Open to opportunities

Sheraz Bhatti

@sherazbhatti

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I scale mobile game user acquisition, cutting CAC and improving ROAS through data-driven ASO and multi-channel testing.

Pakistan

Message

What I'm looking for

I’m looking for a role where I can scale mobile game acquisition end-to-end—cutting CAC, improving ROAS, and growing organic installs with data-driven ASO, rapid A/B testing, and real-time dashboards across multiple ad channels.

I’m an Apple Ads Certified performance marketer focused on scaling mobile game campaigns across Apple Search Ads, TikTok Ads, Meta Ads, and Mintegral. I specialize in cutting CAC, improving ROAS, and growing organic installs using data-driven ASO, rapid creative A/B experimentation, and multi-channel funnel optimization.

As a Growth Manager at Highbit Games, I manage $50K+/mo multi-platform UA budgets and delivered a 35% CAC reduction while maintaining LTV:CAC > 3:1. I also ran 20+ concurrent creative A/B tests—cutting CPI by 28% in Q1—and overhauled ASO metadata and creatives to drive 40%+ organic install growth with zero incremental ad spend, supported by real-time ROAS and retention dashboards built in Firebase + AppsFlyer.

Experience

Work history, roles, and key accomplishments

Current

Growth Manager

Current

Highbit Games

Sep 2025 - Present (10 months)

Manage $50K+/mo multi-platform mobile UA budgets across Apple Search Ads, TikTok Ads, Meta Ads, and Mintegral, achieving 35% CAC reduction while maintaining LTV:CAC above 3:1. Run 20+ concurrent creative A/B tests and overhaul ASO metadata/creatives to drive 40%+ organic install growth with zero incremental ad spend.

Apple Search Ads Meta Ads Mintegral Creative Testing ASO Keyword Research ROAS CPI Retention Firebase Appsflyer Performance Analytics A B Experimentation

ASO Specialist

Ultra Developers

Nov 2024 - Sep 2025 (10 months)

Manage UA campaigns ($30K+/mo) on Mintegral and Apple Search Ads, testing store creatives across 10+ apps to lift CVR by 22%. Perform keyword gap analysis to boost organic search impressions by 50% and use Adjust/AppsFlyer attribution to improve blended ROAS by 18%.

Mintegral Apple Search Ads Store CVR Optimization ASO Keyword Analysis Adjusting Appsflyer ROAS

ASO Specialist

Fazbro

Jan 2024 - Oct 2024 (9 months)

Owned full-funnel ASO for mobile gaming titles, including keyword research, metadata copywriting, and creative refresh. Supported TikTok Ads and programmatic campaigns while tracking installs, CVR, and keyword rankings.

ASO Keyword Research Programmatic CVR Keyword Ranking