Fawad Yusuf

Led performance marketing for Talk Home’s app and telecom products across four Google Ads accounts (£30K–£45K monthly, peaking at £50K), scaling app ROAS from 150% to 450% and delivering 800% ROAS for calling cards. Launched and scaled Apple Search Ads and improved Meta and TikTok efficiency, including cutting SIM CPA from £13–£14 to £6 while using AppsFlyer, Google Analytics, and Data Studio for

Built the performance marketing function from scratch for an early-stage mindfulness app and scaled acquisition across Apple Search Ads, Google Ads, and TikTok. Reduced Apple Search Ads CPA from $2.00 to $0.34 and improved Google Ads to achieve $0.15 CPI on YouTube/Display and $6–$7 in-app purchase costs, supported by KPI/LTV dashboards.

Spearheaded user acquisition for Wayapay remittance by targeting African communities in the U.S. Scaled Apple Search Ads and Google Ads with a $33K budget over 2 months while strengthening brand trust through social media growth and cross-functional alignment across product, design, and analytics.

Managed Google Ads for B2B lead generation in the golf industry using targeted creatives and high-conversion keywords. Improved traffic and lead quality with SEO/content optimization and Facebook marketing, and tracked performance using Google Analytics alongside social media strategy to support advertising goals.

Led lead generation and digital campaigns across Facebook and Google Ads, generating 35,000+ sales leads in 3 months. Managed celebrity ambassador campaigns, unified digital marketing across multiple real estate developers, and executed email and content strategies to increase engagement and build community trust.

Ran Facebook Ads, SMS, and email campaigns to drive lead generation and engagement. Produced WordPress content, improved landing pages, and supported web optimization efforts to increase conversion performance.

Managed and optimized Facebook ad campaigns to generate qualified leads and improve engagement. Executed SMS and email outreach, supported content development and WordPress updates, and optimized landing pages to improve conversions using core digital marketing and analytics principles.

Completed a Bachelor of Business Administration (BBA) with a focus on Marketing at COMSATS Institute of Information and Technology in Islamabad.

Completed Intermediate studies (Pre-Engineering) at Pakistan Embassy College in Beijing.

Completed Matriculation at Federal Government Boys Model School, G-9/4 in Islamabad.