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Sikandar Ali

@sikandarali3

Data Analytics Manager at The Citizens Foundation who built donor lifecycle dashboards that sped pledge fulfilment by 16%.

Pakistan

Message

At The Citizens Foundation, I built Power BI dashboards mapping the donor lifecycle from prospect to gift, speeding pledge fulfilment by 16%. I also consolidated more than 15 data sources into a global leadership dashboard covering six markets.

Across foodpanda, eZhire and SaaS client work, I’ve used SQL, BigQuery and BI dashboards for growth, retention and marketing attribution analysis. At eZhire, I joined data from HubSpot, WhatsApp, Meta Ads and other channels in a Power BI attribution model that supported a 25–30% lift in marketing ROI.

Experience

Work history, roles, and key accomplishments

Current

Data Analytics Manager

Current

The Citizens Foundation (TCF)

Jan 2026 - Present (9 months)

Built Power BI dashboards mapping the full donor lifecycle, speeding pledge fulfilment by 16%. Consolidated 15+ sources into one global dashboard for leadership in 6 markets, leading to 5% monthly revenue growth.

Power BI SQL Server Salesforce SharePoint Excel Power Automate Claude Code Data Visualization Dashboarding Team Leadership

Current

Business Intelligence Consultant

Current

Self-employed

Oct 2023 - Present (3 years)

Delivered 10+ analytics solutions for SaaS, e-commerce, energy, agriculture and pharma clients using BigQuery, SQL, Python, Power BI and Looker Studio.

BigQuery SQL Python Power BI Looker Analytics Solutions Client Consulting

BI Consultant / Senior BI Analyst / BI Analyst

eZhire

Apr 2024 - Mar 2026 (1 year 11 months)

Built a Looker Studio marketing performance dashboard tied to a 50% improvement in customer retention. Integrated HubSpot, WhatsApp, Meta Ads and 12+ channels into a Power BI attribution model, lifting marketing ROI by 25-30%.

Looker Power BI HubSpot WhatsApp Meta Ads SQL Python Marketing Attribution KPI Reporting OKR Planning Unit Economics Data Integration

Growth & Performance Analyst

foodpanda

Jun 2019 - Jun 2023 (4 years)

Analysed conversion rate, basket size and cashback per order in SQL and BigQuery, feeding dashboards that steered growth campaigns. Won the Q3 2022 Panda Gems award for customer targeting and segmentation that improved subsidy allocation.

SQL BigQuery Conversion analysis Segmentation Growth Analytics Dashboarding Campaign Analysis