Tyler Schroeder
@tylerschroeder
Manager of digital advertising operations driving ROI and team performance.
United StatesWhat I'm looking for
I am a digital advertising operations manager with extensive experience leading teams, managing large books of client accounts, and developing high-ROI SEM/PPC strategies across industries including automotive, legal, and home services. I oversee day-to-day campaign lifecycle management, budget allocation, client retention planning, and serve as a primary escalation and training resource for specialists.
My background includes hands-on use of Google Ads, GA4, Microsoft Ads, META Business Suite, Simpli.Fi, and client CRMs like Salesforce and Monday, plus creative work using Adobe Creative Cloud. I deliver results through regular performance reviews, targeted optimization, and strong client-facing communication, having managed teams of 7–15 and 600+ client accounts.
Experience
Work history, roles, and key accomplishments
Oversee a team of 7–15 digital advertising specialists and manage a book of 600+ accounts, optimizing SEM/PPC campaigns to maximize ROI and limiting over/under-spend to reduce lost revenue.
Managed full lifecycle of digital ad accounts from onboarding to performance reviews, continuously optimizing campaigns and handling monthly budget allocations to meet client SLAs.
Personal Lines Account Manager
Alera Group
Nov 2018 - Apr 2021 (2 years 5 months)
Managed client insurance accounts, developed new business from assigned leads, identified cross-sell opportunities, and supported content creation for social media to drive engagement.
Education
Degrees, certifications, and relevant coursework
Michigan State University
Bachelor of Science, Media & Information (Interactive and Social Media)
2015 - 2017
Bachelor of Science in Media & Information with a focus on Interactive and Social Media completed between 2015 and 2017.
Delta College
2013 - 2015
Attended Delta College from 2013 to 2015 (studies not further specified).
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
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