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Tyler Schroeder

@tylerschroeder

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Manager of digital advertising operations driving ROI and team performance.

United States

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What I'm looking for

I seek a role leading digital advertising operations where I can drive campaign ROI, coach teams, manage enterprise accounts, and improve retention within a collaborative, data-driven marketing organization.

I am a digital advertising operations manager with extensive experience leading teams, managing large books of client accounts, and developing high-ROI SEM/PPC strategies across industries including automotive, legal, and home services. I oversee day-to-day campaign lifecycle management, budget allocation, client retention planning, and serve as a primary escalation and training resource for specialists.

My background includes hands-on use of Google Ads, GA4, Microsoft Ads, META Business Suite, Simpli.Fi, and client CRMs like Salesforce and Monday, plus creative work using Adobe Creative Cloud. I deliver results through regular performance reviews, targeted optimization, and strong client-facing communication, having managed teams of 7–15 and 600+ client accounts.

Experience

Work history, roles, and key accomplishments

Current

Manager of Digital Advertising

Current

DealerOn

Jul 2022 - Present (3 years 7 months)

Oversee a team of 7–15 digital advertising specialists and manage a book of 600+ accounts, optimizing SEM/PPC campaigns to maximize ROI and limiting over/under-spend to reduce lost revenue.

Team Leadership Google Ads GA4 Microsoft Ads Meta Business Suite Account Management

Digital Advertising Strategist

DealerOn

Apr 2021 - Jul 2022 (1 year 3 months)

Managed full lifecycle of digital ad accounts from onboarding to performance reviews, continuously optimizing campaigns and handling monthly budget allocations to meet client SLAs.

Campaign Optimization Google Ads Google Merchant Center Microsoft Ads Client Communication Budget Management CRM (Salesforce)Monday Trello

Personal Lines Account Manager

Alera Group

Nov 2018 - Apr 2021 (2 years 5 months)

Managed client insurance accounts, developed new business from assigned leads, identified cross-sell opportunities, and supported content creation for social media to drive engagement.