Daniel Karpin
@danielkarpin
I’m a digital advertising and media operations specialist who launches, tracks, and optimizes high-performing campaigns.
United StatesWhat I'm looking for
I’m a Digital Marketing and Media Specialist focused on ad operations, campaign execution, and performance optimization. Since 2019, I’ve led digital campaign launches and reporting while strengthening tracking processes and measurement standards.
In my current role as an Ad Operations Specialist, I ensure seamless launches and ongoing campaign readiness, including implementing floodlight tags and other tracking methodology. I also serve as a knowledge resource for up-to-date digital trends and vendor-facing needs, including media buying and asset allocation guidance.
Previously, as a Digital Account Manager and Digital Ad Operations Manager, I planned presale digital marketing strategy, analyzed reporting results to improve performance, and trained account executives on digital marketing tools and best practices. I’ve supported campaign performance across platforms, managed digital inventory for multiple brands, and helped drive creative direction through data-informed insights.
Experience
Work history, roles, and key accomplishments
Ad Operations Specialist
Sterling Rice Group
Jul 2022 - Present (3 years 9 months)
Ensure seamless launch and ongoing operation of digital campaigns, including implementing Floodlight tags and other tracking methodologies. Provide media buying and asset allocation insight and manage relationships with vendors.
Digital Account Manager
Tegna (9News/KUSA)
Nov 2020 - Jul 2022 (1 year 8 months)
Launched and reported on digital campaigns across multiple LinkedIn platforms and planned pre-sale digital marketing strategy to support campaign success. Analyzed reporting results to optimize performance, trained account executives, and reviewed client reporting with key performance indicators.
Digital Ad Operations Manager
Waterloo Media
Jun 2019 - Oct 2020 (1 year 4 months)
Launched and monitored digital campaigns and tracked multiple platforms to optimize and report on performance. Managed social media inventory across 8 radio station brands, supported creative direction for campaigns, and communicated with clients for campaign updates.
Education
Degrees, certifications, and relevant coursework
CUNY Lehman College
Bachelor of Arts, Business Administration
Earned a BA in Business Administration with a minor in English at CUNY Lehman College.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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