Tushar Pandey

I’m a Digital Marketing Executive with 3+ years of experience in PPC advertising and performance marketing. I focus on paid media that converts—combining campaign strategy, audience targeting, and continuous testing to improve lead quality and revenue outcomes.

In my current role at Accenture, I manage Meta Ads campaigns for Facebook and Instagram, handling campaign setup, budget pacing, retargeting, and performance optimization. I monitor CTR, CPC, CPM, CPL, CPA, CAC, conversion rate, and ROAS, then use those insights to tighten targeting, improve funnel performance, and strengthen A/B and creative testing.

Previously at MyCaptain, I managed Google Ads across Search, Display, and Performance Max for lead generation and customer acquisition. I built keyword strategies, ad copy, negative keyword lists, and campaign structures to drive conversion performance, while also supporting Meta Ads, SEO monitoring via Google Search Console, CRM updates, funnel analysis, and weekly reporting.

I bring strong analytics and measurement habits, using Google Analytics 4, Google Tag Manager, Looker Studio, Salesforce CRM, Microsoft Excel, and Google Sheets. I enjoy working with structured KPIs—CTR, CPC, CPL/CPA, ROAS, and ACoS—and I’m committed to performance-focused growth, compliant account management, and clear stakeholder communication.