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Pandrapragada Rithvik

@pandrapragadarithvik

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Performance Marketing Executive driving lead growth with MetaAds, GoogleAds, and analytics.

India

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What I'm looking for

I’m looking for a performance-marketing role where I can scale Meta and Google PPC, improve ROAS and CPL through A/B testing, and deliver clear insights with GA4 and Looker Studio to drive qualified customer acquisition.

I’m a results-driven Performance Marketing Executive with 2+ years of experience planning, executing, and optimizing high-performing digital campaigns across MetaAds and GoogleAds. I’ve improved qualified lead generation by 48%, reduced Cost Per Lead (CPL) by 32%, and increased ROAS to 4.5X through rigorous audience segmentation, creative testing, and campaign optimization.

I bring strong full-funnel strategy—awareness, consideration, remarketing, and conversion—paired with precise tracking using Meta Pixel and Google Tag Manager. I build marketing dashboards with GA4 and Looker Studio, partner with creative teams to lift CTR, and use data-driven experimentation to continuously improve performance and acquisition efficiency.

Experience

Work history, roles, and key accomplishments

Performance Marketing Executive

RN Enterprises Group

Aug 2025 - May 2026 (9 months)

Planned, launched, and optimized paid MetaAds and GoogleAds campaigns, managing monthly budgets exceeding ₹3 Lakhs. Improved lead generation by 48%, reduced CPL by 32%, and increased ROAS to 4.5X through testing, tracking, and funnel optimization.

Performance Marketing Intern

Malik Autozone Pvt. Ltd.

Apr 2024 - Jun 2024 (2 months)

Assisted with planning, executing, and optimizing MetaAds and GoogleAds campaigns for lead generation and brand awareness. Supported keyword and audience research, conversion tracking implementation, and weekly performance reporting.

Meta Ads Google Ads PPC Lead Generation Brand Awareness Keyword Research Audience Research Campaign Optimization Google Analytics Google Tag Manager Conversion Tracking A B Testing Canva Campaign Tracking CPC CPM CTR CPL ROAS

Digital Marketing Freelancer

Self-Managed Projects

Managed paid advertising campaigns for local businesses across Meta and Google platforms, focusing on lead generation and conversion performance. Created marketing creatives and delivered weekly performance reports with optimization recommendations.