muskan parmarMP
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muskan parmar

@muskanparmar

Performance Marketing Executive with expertise in high-budget PPC campaigns.

India

What I'm looking for

I seek a dynamic role in digital marketing that fosters growth and innovation.

As a Performance Marketing Executive with over 3 years of experience, I specialize in managing high-budget PPC campaigns across various platforms, including Google, Facebook, LinkedIn, Amazon, and Flipkart. My expertise lies in conversion tracking implementation and optimizing campaigns based on data insights, which allows me to adapt tracking methods to meet diverse project goals.

Currently, I manage a monthly ad spend exceeding Rs.10 lakh at Socialee, where I develop and execute high-performance PPC campaigns aligned with business objectives. My focus on continuous optimization through A/B testing and audience segmentation has consistently maximized ROI. I pride myself on my analytical skills, monitoring key performance metrics to provide actionable insights that enhance campaign effectiveness.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

OS

Oak Brook Business School

Master of Business Administration, Marketing

2018 - 2020

Completed a Master of Business Administration with a focus on Marketing, developing skills in strategic marketing, consumer behavior, and market analysis.

GU

Gujarat University

Bachelor of Commerce, Commerce

2015 - 2017

Earned a Bachelor of Commerce degree, gaining foundational knowledge in business principles, accounting, and finance.

Tech stack

Software and tools used professionally

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muskan parmar - Performance Marketing Executive - Socialee | Himalayas