MPmuskan parmar
@muskanparmar
Performance Marketing Executive with expertise in high-budget PPC campaigns.
IndiaWhat I'm looking for
As a Performance Marketing Executive with over 3 years of experience, I specialize in managing high-budget PPC campaigns across various platforms, including Google, Facebook, LinkedIn, Amazon, and Flipkart. My expertise lies in conversion tracking implementation and optimizing campaigns based on data insights, which allows me to adapt tracking methods to meet diverse project goals.
Currently, I manage a monthly ad spend exceeding Rs.10 lakh at Socialee, where I develop and execute high-performance PPC campaigns aligned with business objectives. My focus on continuous optimization through A/B testing and audience segmentation has consistently maximized ROI. I pride myself on my analytical skills, monitoring key performance metrics to provide actionable insights that enhance campaign effectiveness.
Experience
Work history, roles, and key accomplishments
SOPerformance Marketing Executive
Socialee
Jun 2024 - Present (1 year)
Managing high-budget PPC campaigns across multiple platforms including Facebook, Google, LinkedIn, Amazon, and Flipkart. Focused on optimizing campaigns through data insights and A/B testing to maximize ROI.
PPC Executive
Apex Web Zone
Oct 2021 - May 2024 (2 years 7 months)
Managed multiple PPC campaigns, optimizing bids and analyzing keyword performance across various platforms. Collaborated with clients to align PPC strategies with marketing goals.
Recruitment and Development Manager
Kotak Mahindra Group
Jan 2021 - Jan 2021 (0 months)
Managed insurance sales goals through agent recruitment and training. Supervised agent activities and conducted performance reviews to ensure targets were met.
Education
Degrees, certifications, and relevant coursework
Oak Brook Business School
Master of Business Administration, Marketing
2018 - 2020
Completed a Master of Business Administration with a focus on Marketing, developing skills in strategic marketing, consumer behavior, and market analysis.
Gujarat University
Bachelor of Commerce, Commerce
2015 - 2017
Earned a Bachelor of Commerce degree, gaining foundational knowledge in business principles, accounting, and finance.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
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