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prince AhirwarPA
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prince Ahirwar

@princeahirwar

Digital marketing executive specializing in PPC and performance marketing to maximize ROAS.

India
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What I'm looking for

I’m looking to own end-to-end PPC and performance marketing, using search and social analytics to reduce CPA and maximize ROAS, along with clear client-ready reporting. I want a team where experimentation and optimization are constant.

I’m a digital marketing professional with over 2 years of experience building high-performing PPC and performance marketing campaigns that drive measurable revenue growth. I’m especially focused on optimizing Google Ads and social media efforts to improve efficiency and results.

In my recent role, I managed and optimized Google Ads search campaigns across multiple client accounts—maintaining Quality Scores, reducing average CPC by ~15%, and improving ROAS through weekly search term analysis and smarter spend allocation.

I also translate performance insights into action: I create weekly dashboards tracking impressions, CTR, CPA, and conversion rate, then present recommendations directly to clients. I’ve supported measurable site performance improvements by upgrading product and blog images that contributed to better Core Web Vitals and page-load speed.

Earlier, I launched Google Ads Search campaigns from scratch and scaled revenue 4.5x in under 8 months through continuous bid adjustments, Quality Score improvements, and conversion-focused landing-page feedback. I back my work with structured keyword research using tools like Google Keyword Planner and SEMrush, and I strengthen visibility with Local SEO via Google Business Profile.

Experience

Work history, roles, and key accomplishments

SO

Digital Marketing Executive

Socialcell

Nov 2023 - Jan 2026 (2 years 2 months)

Managed and optimized Google Ads search campaigns across multiple client accounts, maintaining Quality Scores and reducing average CPC by ~15% while improving ROAS through weekly search-term analysis and budget reallocation. Created KPI dashboards (impressions, CTR, CPA, conversion rate) and produced Facebook/Instagram/LinkedIn content in Canva to drive engagement.

FA

Digital Marketing Associate

FareLabs

Jan 2022 - Aug 2022 (7 months)

Launched and managed Google Ads Search campaigns from scratch, scaling from zero to 4.5× revenue growth in 8 months through continuous bid adjustments, Quality Score improvements, and conversion-focused landing-page feedback. Performed keyword research using Google Keyword Planner and SEMrush, delivered Page 1 rankings for 10+ high-intent keywords, and improved local SEO via Google Business Profil

Education

Degrees, certifications, and relevant coursework

GLA University logoGU

GLA University

Master of Business Administration (MBA), Business Administration

2020 - 2022

Completed a Master of Business Administration (MBA) at GLA University from 2020 to 2022.

Bundelkhand University logoBU

Bundelkhand University

Bachelor of Commerce (Honours), Commerce

2017 - 2020

Completed a Bachelor of Commerce (B.Com Hons) at Bundelkhand University from 2017 to 2020.

Bundelkhand University logoBU

Bundelkhand University

Bachelor of Commerce (B.Com), Commerce

2017 - 2020

Completed a Bachelor of Commerce (B.Com) at Bundelkhand University from 2017 to 2020.

Tech stack

Software and tools used professionally

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