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Tucker Boren

@tuckerboren

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Experienced market intelligence director driving strategic insights and innovation.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my market intelligence expertise to drive strategic initiatives and foster innovation within a forward-thinking organization.

I am a seasoned market intelligence director with a proven track record in driving enterprise strategy transformation and enhancing organizational performance. At Khoros LLC, I played a pivotal role in launching the Voice of Customer initiative and spearheading AI-driven processes that significantly improved operational efficiency. My leadership in product marketing has resulted in securing placements in over 10 market maps and earning numerous awards, showcasing my commitment to excellence.

Previously, I served as the Director of Market Intelligence at Acuity Brands, where I restructured the MI and Enterprise Analytics program, optimizing research tools and automating performance reports. My efforts contributed to three major acquisitions and improved the company’s market positioning. With extensive experience at IBM, I developed innovative channel programs and led global teams to capture substantial growth opportunities across various verticals.

Experience

Work history, roles, and key accomplishments

Current

Director, Market Intelligence

Current

Khoros LLC

Jan 2022 - Present (3 years 6 months)

Played a central role in enterprise strategy transformation initiatives, annual operating plans, product roadmaps, pricing strategies, and sales enablement. Launched Voice of Customer initiatives, inaugural brand health tracking studies, and customer advisory boards with over 600 customer and prospect checkpoints annually.

Enterprise Strategy Product Roadmap Pricing Strategy Sales Enablement Customer Advisory Boards Product Marketing Market Intelligence Competitive Intelligence Analyst Relations Customer Advocacy

Director, Market Intelligence

Acuity Brands Inc

Jan 2014 - Present (11 years 6 months)

Restructured the Market Intelligence and Enterprise Analytics program to inform Vertical, Product, Sales, and corporate strategy, as well as Investor/Analyst Relations. Expanded quarterly market sizing and competitor coverage to reflect entry into HVAC controls, Building Management Systems, and Building IoT.

Market Intelligence Corporate Strategy Investor Relations Analyst Relations Market Sizing Competitor Analysis HVAC Controls performance reporting Competitive Newsletter

Manager, Global Tech Services, Channels & Growth Initiatives Marketing

IBM Corp

Jan 2006 - Present (19 years 6 months)

Developed new technology services channel programs, including partner recruiting plans, co-marketing programs, and partner education/enablement tools. Advanced cloud strategy through SoftLayer marketing and partner recruiting.

Partner Recruitment Co Marketing Partner Education SoftLayer Marketing Global Business Services Marketing Operations Budget Management Pipeline Reporting Root Cause Analysis Market Development Sales Leadership Market Insights Competitive Intelligence Alliance Management Emerging Competitors Market Analysis

Market Intelligence Manager, Corporate Marketing Group

Maritz Inc

Jan 2000 - Present (25 years 6 months)

Established plans and processes for a new corporate market intelligence function. Created communication plans and tools to deliver timely insights to over 500 executives.

Market Intelligence Communications Planning Primary Research

Co-Founder and Manager of Site Content and Marketing

Bottlebid.com, LLC

Jan 1999 - Present (26 years 6 months)

Launched an online marketplace and forum for small to midsize wineries and microbreweries. Managed the web design team and all elements of online business operations.

Online Marketplaces Web Design Business Operations Content Management Marketing Strategy entrepreneurship

Education

Degrees, certifications, and relevant coursework

Goizueta Business School, Emory University

MBA, Marketing and Strategy

Activities and societies: ESADE Business School, Barcelona, Spain, Fall 2005; Internship – IBM Corp., Market Intelligence MBA Intern, Summer 2005

Completed an MBA with concentrations in Marketing and Strategy. Participated in an exchange program at ESADE Business School in Barcelona, Spain, and completed an internship at IBM Corp. as a Market Intelligence MBA Intern.

Webster University

MA, Computer Resources and Information Management

Earned a Master of Arts degree with a concentration in Computer Resources and Information Management.

Washington University

BSBA, Marketing, International Business, and French

Activities and societies: ESCP-EAP European School of Management, Paris, France, Fall 1998; Internships – GfK Sofema France, Spring 1999; eMaritz.com, Spring 2000

Obtained a Bachelor of Science in Business Administration with majors in Marketing, International Business, and French. Studied abroad at ESCP-EAP European School of Management in Paris, France, and completed internships at GfK Sofema France and eMaritz.com.